Accenture Adobe Campaign Developer Interview Questions and Answers

Q1. CF and XF based question
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Q1. What is Adobe Experience Manager?
Ans. 
Adobe Experience Manager is a comprehensive content management solution for building websites, mobile apps, and forms.
• Allows for easy creation, management, and delivery of personalized content across different channels

• Provides tools for digital asset management, workflow automation, and analytics

• Supports integration with other Adobe products like Adobe Analytics and Adobe Target
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Q2. Explain in brief architecture of AEM.
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AEM architecture is based on a modular and scalable design, with a core repository for content storage and various components for managing content, workflows, and user interfaces.
• AEM is built on a Java Content Repository (JCR) which stores content in a hierarchical structure.

• It uses Apache Sling to map HTTP requests to resources based on the request URL.

• AEM includes a powerful component-based development framework call...read more
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Q3. Explain sling models and junits with examples.
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Sling models are POJO classes used to map Sling resources to Java objects. JUnit is a testing framework for unit testing Java code.
• Sling models are used to bind Sling resource properties to Java class fields.

• They simplify the process of accessing and manipulating content in AEM.

• JUnit is used for writing and running unit tests for Java code.

• JUnit tests ensure that individual units of code are working correctly.

• Example: ...read more
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Q4. What are OSGi services?
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OSGi services are reusable components in OSGi framework that provide specific functionality and can be dynamically registered and used by other components.
• OSGi services are Java objects that implement a specific interface or extend a specific class.

• They are registered with the OSGi service registry and can be dynamically discovered and used by other components.

• OSGi services follow the Inversion of Control (IoC) princip...read more
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Q5. Explain any implementation of components creation with backend code and sightly (HTL) code in your previous projects.
Ans. 
Implemented components creation with backend code and HTL in previous projects.
• Used Java backend code to handle business logic and data manipulation.

• Integrated backend code with Sightly (HTL) templates to render dynamic content.

• Utilized AEM APIs to interact with content repository and retrieve data.

• Ensured separation of concerns by keeping backend logic separate from presentation layer.

• Tested components thoroughly to e
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Q6. Explain project devops setup (code repository, build pipelines, code quality, deployments etc.).
Ans. 
Project devops setup involves code repository, build pipelines, code quality checks, and deployments.
• Utilize version control system like Git for code repository management.

• Implement continuous integration/continuous deployment (CI/CD) pipelines for automated builds and deployments.

• Integrate code quality tools like SonarQube or Checkstyle for ensuring code standards.

• Use deployment tools like Jenkins or Ansible for seaml...read more
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Q7. What is dynamic media?
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Dynamic media refers to the ability to deliver personalized, interactive, and engaging content to users in real-time.
• Dynamic media allows for the customization of content based on user behavior, preferences, and demographics.

• It enables the delivery of rich media content such as videos, images, and interactive elements.

• Examples include personalized product recommendations on e-commerce websites, interactive maps on trav...read more
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Q8. Name few annotations used for creation of sling models and servlets?
Ans. 
Some annotations used for creation of sling models and servlets are @Model, @Inject, @SlingServlet
• @Model - Used to define a Sling Model class

• @Inject - Used to inject dependencies into a Sling Model class

• @SlingServlet - Used to define a servlet in AEM
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Q9. Explain OOP and its concepts.
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OOP stands for Object-Oriented Programming, a programming paradigm based on the concept of objects.
• OOP focuses on creating objects that contain both data and methods to manipulate that data.

• Key concepts include encapsulation, inheritance, and polymorphism.

• Encapsulation involves bundling data and methods within a class to restrict access.

• Inheritance allows a class to inherit properties and behavior from another class.

• Po...read more
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Q1. Why you want to join the company?
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I am passionate about Adobe AEM and believe in the company's innovative approach to digital experiences.
• I have extensive experience with Adobe AEM and believe I can contribute effectively to the team.

• I am impressed by the company's reputation for cutting-edge technology and client satisfaction.

• I am excited about the opportunity to work on challenging projects and grow professionally within the organization.
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Q2. Why are you leaving your current employer?
Ans. 
Seeking new challenges and opportunities for growth.
• Looking for a new challenge to further develop my skills

• Seeking opportunities for career advancement

• Interested in working with new technologies or industries
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Q3. Express your views on AEMaaCS.
Ans. 
AEMaaCS is Adobe Experience Manager as a Cloud Service, a cloud-native solution for managing digital experiences.
• AEMaaCS is a cloud-native solution for managing digital experiences.

• It provides scalability, flexibility, and agility for organizations to deliver personalized content.

• AEMaaCS offers automatic updates and maintenance, reducing the need for manual intervention.

• It allows for seamless integration with other Ado...read more
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Q1. Journey scenarios
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Q2. HTML/CSS/Ampscript
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Q1. Aem architecture
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Q1. I was asked for my previous organization experience and what work i was doing there. I needed to brief my work experience. They wanted to know each and everything in details. Multiple times they were wan...read more
Ans. I told them each and every detail of my work experience.
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Q2. Managerial questions
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Q1. What is Cm 360 ?
Ans. 
CM 360 is a comprehensive campaign management platform that helps streamline and optimize marketing efforts.
• CM 360 offers tools for planning, executing, and analyzing marketing campaigns

• It provides insights into customer behavior and campaign performance

• The platform integrates data from various sources to create a unified view of marketing efforts
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Q2. Why we use Tracking ads?
Ans. 
Tracking ads help monitor the performance of campaigns and optimize for better results.
• Tracking ads provide valuable data on ad performance metrics such as click-through rates, conversions, and ROI.

• They help in identifying which ads are most effective and which ones need improvement.

• Tracking ads also allow for A/B testing to compare different ad creatives or targeting strategies.

• By analyzing tracking data, campaign man...read more
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Q3. What is ctr formula
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CTR formula stands for Click-Through Rate formula, which is a metric used to measure the success of an online advertising campaign.
• CTR = (Total Clicks / Total Impressions) x 100

• Total Clicks: Number of times users clicked on the ad

• Total Impressions: Number of times the ad was shown to users

• Example: If an ad received 100 clicks and 10,000 impressions, the CTR would be 1%
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Q4. What do u mean by impression
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Impression refers to the number of times an ad is displayed, regardless of whether it is clicked on or not.
• Impression is a metric used in online advertising to measure the number of times an ad is shown on a webpage or app.

• It is important for advertisers to track impressions to understand the reach of their ad campaigns.

• Impressions do not necessarily indicate engagement or interaction with the ad, just that it was disp...read more
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Q5. How do you traffic in cm 360
Ans. 
I traffic in cm 360 by setting up campaigns, tracking performance, optimizing for results, and analyzing data.
• Set up campaigns with specific targeting criteria and goals

• Track performance metrics such as click-through rates, conversions, and ROI

• Optimize campaigns based on data analysis to improve results

• Utilize audience segmentation and A/B testing to refine targeting and messaging

• Use tools like Google Analytics and ad
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General aptitude to understand basics of a candidate

SQL, HTML, Javascript

Q1. Sightly Implicity objects?? Diff b/n Sling Resource Type And Sling Resource Super Type?? Sling Models?? Diff between Sling models and wcm use pojos?? Custom work flows?? Edit configs?? How do u creat...read more
Ans. 
Questions related to Adobe AEM development concepts and features.
• Sightly Implicit Objects provide easy access to frequently used objects in AEM templates.

• Sling Resource Type defines the type of a resource while Sling Resource Super Type defines the type of its parent resource.

• Sling Models provide a way to map Sling resources to Java objects.

• Sling Models are more flexible and efficient than WCM Use POJOs.

• Custom workflow...read more
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