Branch Commercial Excellence Manager - East

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About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero- calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization – Click on the below links

1. Company Website 2. Zydus Corporate Park

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Branch Commercial Excellence Manager

Functional Reporting: Head – Commercial Excellence

Administrative Reporting: Branch Head

Location: XXXXXX

Role Purpose:

This Role is responsible for driving Sales Development and Operational Excellence in the region. The role will involve developing and implementing strategies to enhance sales, improve customer satisfaction, and optimize operational processes working closely with branch leadership and cross- functional teams to achieve business goals and ensure a high level of operational efficiency.

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Key Accountabilities/ Responsibilities:

1. Financial: Responsible to support Primary Sales in RDS and Secondary Sales executing strategies to drive revenue growth and profitability for the Region.

2. Customer: Lead the region to be a torchbearer of Sales best practices and frontrunner on National initiatives execution in the areas of RTM, Building People Capability and driving sales IT Initiatives such as DMS and SFA.

Identify RTM opportunities at regional level, align key stakeholders to leverage those opportunities by designing the execution blueprint of the initiative.

3. Process: Core responsibility is to deploy a blueprint to deliver a Future Ready Sales platform to deliver strong performance in key areas such as Reach, Penetration and In-Store presence.

4. Capability: Train and reinforce structured way of selling in different categories of outlets to the FOS through our frontline sales team

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Key Deliverables:

Sales Performance Improvement: Implement strategies to achieve or exceed sales targets and revenue growth goals.

Operational Efficiency: Streamline and enhance sales and distribution processes to improve operational efficiency.

Customer Relationship Management: Develop and implement strategies to enhance customer satisfaction and loyalty.

Market Insights & Analysis: Analyze sales data, market trends to inform strategic decisions and adjustments.

Prepare and present regular reports on sales performance, market conditions, and operational issues.

Team Leadership & Development: Identify & execute training needs for the sales team to enhance their skills and performance.

Foster a high-performance culture by setting clear goals, providing feedback, and motivating the team.

Key Interactions:

Head Commercial Excellence

Branch Head

Area Sales Manager

Sales Officer / Area Sales Executive

Branch Backend Team

Trade Marketing

IT & HR

Channel Business Partner (RDS)

FOS

Key Dimensions:

People Manager

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Educational Qualifications:

Graduate in any discipline with a degree in Management from a reputed institute.

Experience (Type & Nature):

5 – 10 years, of which 3 – 5 years in FMCG Sales. Currently driving sales development initiatives at region/national level such as GTM, Sales Capability and Sales Force Automation. ASM for at least 2 – 3 years having flair for developmental & strategy.

Functional Competencies

Strong Commercial acumen and Analytical skills

Strong Leadership skills and ability to manage change and develop people

Process improvements to enhance operational efficiency and effectiveness

Foster a collaborative and high-performance culture within the region

Behavioral Competencies:

Drive and Assertion

Analytical Ability to infer data

Communicate and Negotiate Logically

Influence & persuade team, including those outside immediate sphere of influence at peer level

Self-starter, enthusiastic, self-confident, inspiring and meticulous