National Key Account Manager - EC

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization – Click on the below links

1. Company Website 

2. Zydus Corporate Park

National Key Account Manager - EC

Functional Reporting: Head - EC

Administrative Reporting: Head - EC

Location: XXXX

Role Purpose:

This role is responsible for managing the overall business relationship and performance of key national e-commerce platforms for Zyuds Wellness. The role focuses on maximizing sales, profit, and market share across major e-commerce channels by developing and executing business strategies.

Key Accountabilities/ Responsibilities:

1. Financial:

Drive e-commerce sales performance and achieve revenue and cost to serve targets.

Develop and implement promotional plans and sales strategies tailored to each e-commerce platform to maximize sales and consumer reach.

Identify new business opportunities and growth potential within e-commerce channels and ensure proactive management of market trends.

2. Customer:

Manage national-level e-commerce accounts and other key online retail platforms including a healthy mix of marketplace/grocery/ Q-com portals/

Enhance the online shopping experience by optimizing product content, pricing, and promotions to improve conversion rates.

Ensure consistent execution of brand strategies across all e-commerce platforms and maintain high standards of customer service and satisfaction.

3. Process:

Monitor, track, and report on e-commerce sales performance, key performance indicators (KPIs), and ROI of promotional activities.

Leverage data analytics and insights to assess the effectiveness of initiatives, customer behavior, and category trends.

Conduct post-campaign evaluations to improve future promotions and inform key stakeholders of performance outcomes.

4. People:

Work closely with supply chain and operations teams to ensure optimal stock availability and efficient product delivery to e-commerce partners.

Partner with finance to manage account hygiene, ensuring timely settlement of claims and half year reconciliation.

Collaborate with digital marketing teams to develop online promotional campaigns, SEO optimization, and consumer engagement strategies.

Key Deliverables:

Account Management: Build and sustain strong, collaborative relationships with key decision-makers at e-commerce retailers. Negotiate contracts, trade terms, and promotional agreements that drive profitable growth.

E-Commerce Strategy & Execution: Collaborate with marketing, category, and brand teams to ensure strong brand presence and optimized product listings across e-commerce platforms.

Lead the development of channel-specific strategies for product launches, digital marketing campaigns, and online merchandising.

Align e-commerce activities with the overall national sales and brand strategies to ensure consistency and efficiency.

Market Trends & Competitor Analysis: Stay up to date with market developments, emerging e-commerce trends, and competitors' activities.

Use market intelligence and data analysis to inform strategies and maintain a competitive advantage.

Team Management: Lead, Monitor and coach KAE, fostering a hig-performance culture and accountability.

Key Interactions:

E-Commerce Team

Customer Trade Marketing

Commercial Team

Brand managers

Supply Chain & CFA Team

Digital Marketing Team

Key Dimensions:

People Manager

Educational Qualifications:

MBA Preferred

Experience (Type & Nature):

5-8 years of experience in key account management, e-commerce, or digital sales, preferably within the FMCG sector.

Functional Competencies

Strategic and analytical thinking

Strong commercial acumen and results-oriented

Excellent communication and negotiation skills

Ability to work cross-functionally and collaboratively

Project management and organizational skills

Behavioral Competencies:

Leadership

Team Player

Resilience

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