Sales Officer – Food Service

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero- calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization – Click on the below links

1. Company Website 2. Zydus Corporate Park

https://www.zyduswellness.com/

https://www.youtube.com/watch?v=GNW6DsoCJL0

Sales Officer – Food Service

Functional Reporting: Area Sales Manager - FS

Administrative Reporting: Area Sales Manager - FS

Location: XXXXXX

Role Purpose:

This role is responsible to drive Primary and Secondary in Food Service (HoReCa) Channel in the assigned territory.

Key Accountabilities/ Responsibilities:

1. Financial: Responsible to drive Primary Sales in RDS and Secondary Sales in Markets assigned.

Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc.

Responsible for ensuring adequate stock levels at RDS point as per Company guidelines.

2. Customer: Identify potential Foodservice towns and appoint RDS in those towns where Zydus does not have presence fostering new business development.

Manage the Distribution of Zydus Wellness products supported by a team of RDS / PSM / ADI who cater to the customers in these markets.

Meet and build strong connect with Institutional customers such as Star Hotels, Restaurants, Bakery, Café’s etc on a daily basis for sales of Zydus products.

Build relationship and interact with F&B Managers, Purchase Managers and Chefs of various Food Service Channels.

Identify requirements of Food Service accounts, acquire by conducting demonstration/ sampling of Zydus products and ensure regular supplies through RDS.

Identify opportunities in alternative Institutional channels for Zydus products, eg. Schools, Corporate Canteens etc.

3. Process: Coordinate with RDS & Branch team for commercials such as Collections, Claims etc. Appraise the organisation on regular intervals about the Competitor activities such as New Products / Packs, Schemes etc. Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past trends on a continuous basis.

4. People: Manage and Develop, RDS, Pilot Sales Man, Account Development In-charge creating a high performing team.

Key Deliverables:

Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new accounts.

Client Acquisition and Retention: Identifying and acquiring new clients while maintaining and strengthening relationships with existing clients in the industry.

Market Penetration and Expansion: Expanding the company’s presence in the sector by targeting new geographic areas, market segments, or product lines.

Customer Relationship Management: Building and nurturing strong relationships with key decision-makers and influencers in the sector to drive repeat business and customer loyalty.

Product Knowledge and Promotion: Demonstrating a deep understanding of the company’s products and services, and effectively promoting these to meet the specific needs of the market.

Order Management and Coordination: Ensuring accurate order processing, timely delivery, and coordination with the logistics and supply chain teams to meet customer expectations.

Key Interactions:

Area Sales Manager

Zonal Sales Manager

Branch Commercial Manager

Branch Logistics Manager

4

Business Process Associate

Channel Business Partner (RDS)

Pilot Sales Man / Account Development In-charge

Key Dimensions:

Individual Contributor

Educational Qualifications:

Graduate / MBA Preferred

Experience (Type & Nature):

Minimum 2 to 3 years of experience in handling Institutional sales preferably in FMCG with good communication skills in English and regional language.

Functional Competencies

Good Knowledge and understanding of Institutional Sales

Sound Knowledge of Sales Fundamentals

Having hands on experience in Sales Force Automation (SFA)

RDS Management including ROI

Behavioral Competencies:

Result Oriented

Analytical Ability

Takes Initiative

Negotiation & Problem Solving

Good written & oral communication