Area Sales Manager – Modern Trade

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization – Click on the below links

1. Company Website 

2. Zydus Corporate Park

Area Sales Manager – Modern Trade

Functional Reporting: Lead MT - Operations

Administrative Reporting: Lead MT - Operations

Location: XXXX

Role Purpose:

This position is responsible for achievement of business objective of the channel (Primary & Redistribution) in coordination with Head Office, driving the backend operations of Modern Trade. In addition to the above, this position will also support in the formulation of consumer promotions for modern trade.

Key Accountabilities/ Responsibilities:

1. Financial:

Responsible to deliver AOP across MT Chains and brands.

Ensure Fill rate to maximize business

Maintain account profitability tracker for major chains

2. Customer:

Develop, negotiate and utilize budget for maximizing business goals

Execute Terms of Trade at the Store Level

Manage Range, Assortment, Space, Visibility execution

Conduct periodical business review monthly/quarterly with chains

ensure a robust engagement & relationship matrix with MT customers (inc distributors) at a region level

3. Process:

Designing account wise plan for the respective branch on monthly and quarterly to drive volume, value, market share and activations

TOT planning & adherence, Business planning, Market share deliverables

Claim management from distributor to commercial team and system through portal

Collate data and prepare reports to track various parameters e.g. Sales Efficiency, Sales Achievement and Champion's Scorecard and discuss with the Team

4. People:

Drive Merchandising, and in-store execution

First point contact for all the Regional Key Accounts

First point contact for all the zonal offices of the National Key Accounts

*First point contact can be defined as all the · liaison work · policy communication · TOT negotiation

Key Deliverables:

Sales Strategy Development: Create and implement effective sales strategies to achieve Sales Targets and enhance market share in the Zone.

Sales Performance Monitoring: Analyze sales performance metrics to identify areas of opportunities and implement corrective actions.

MT Account Management: Develop and maintain strong relationship with Modern Trade Accounts, understanding their business needs and objectives.

Distributor Management: Build and maintain strong relationships with distributors to ensure alignment with company goals and seamless execution of sales strategies. Monitor distributor performance regularly, reviewing key metrics such as order fulfillment rates, stock levels, and overall sales performance.