Area Sales Manager - GT

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About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products,

integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero-calorie

sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and

Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and

2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing

integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four

manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed

on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO

Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization – Click on the below links

1. Company Website 2. Zydus Corporate Park

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Area Sales Manager - GT

Functional Reporting: Zonal Sales Manager - GT

Administrative Reporting: Zonal Sales Manager - GT

Location: ASM HQs

Role Purpose: This position is responsible for achievement of distribution, displays & sales objectives (Primary & Secondary) through effective management of sales officers, Area Sales Executives / other selling & distribution resources within the values & parameters set by the company.

Key Accountabilities/ Responsibilities:

1. Financial: Responsible for primary Sales & redistribution.

Understand and ensure profitable / sustained growth of business and strong orientation to commercial

terms, profitability calculations etc.

Look out for new products/packs from competition and any other competitor activity.

Continuously gather data on competitor pricing, sales, customers etc and analyse sales data and past

trends.

2. Customer: Assure protection of Company interests by maintaining close and effective contact with customers,

regulatory agencies & vendors.

Strengthening the distribution network & infrastructure of RDS, C&FA’s to increase the width and depth of

availability of all Zydus products including new sales channels.

Responsible for ensuring stocks levels as per company guidelines at distributor points

Assure protection of Company interests by maintaining close and effective contact with customers,

regulatory agencies & vendors.

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3. Process: Execution & monitoring market inputs.

Assure compliance with laws, regulations and policies.

Manage the Distribution of Zydus Wellness products supported by a team of Sales Officers and Area Sales

Executives who cater to the customers in these markets.

Assure management of the organization in such a way as to produce expected results and fulfil all other

accountabilities.

Assure safety and security of employees, property and corporate information.

Assure adherence to and pro-actively support of the Company’s Quality Charter.

4. People: Effective management of Sales Officers and Area Sales Executives for motivation, training & development &

productivity enhancement

Initiate, Plan and implement development for self and for his/ her direct reports.

Manage and develop his/her territory through a team of FOS, Sales Officers and Area Sales Executive.

Key Deliverables:

Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in

revenue, volume of orders, or number of new accounts.

Business Partners Acquisition and Retention: Identifying and acquiring new clients while maintaining and

strengthening relationships with existing clients in the industry.

Market Penetration and Expansion: Expanding the company’s presence in the sector by targeting new

geographic areas, market segments, or product lines.

Customer Relationship Management: Building and nurturing strong relationships with key decision-makers

and influencers in the sector to drive repeat business and customer loyalty.

Product Knowledge and Promotion: Demonstrating a deep understanding of the company’s products and

services, and effectively promoting these to meet the specific needs of the market.

Order Management and Coordination: Ensuring accurate order processing, timely delivery, and

coordination with the logistics and supply chain teams to meet customer expectations.

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Key Interactions:

Branch Head

Zonal Sales Manager

Branch Commercial Manager

Branch Logistics Manager

Business Process Associate

HRBP

Branch Commercial Excellence Manager

Channel Business Partner (RDS)

Key Dimensions:

Team Manager

Educational Qualifications:

Graduate / MBA Preferred

Experience (Type & Nature):

Minimum 7 years of frontline work experience in retail sales with a record of over delivering on targets

consistently

Exposure / experience of DMS / SFA

Experience in FMCG if from outside of Zydus

Functional Competencies

Good Knowledge and understanding of General Trade Sales

Sound Knowledge of Sales Fundamentals

Having hands on experience in Sales Force Automation (SFA)

RDS Management including ROI

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Behavioral Competencies:

Result Oriented

Analytical Ability

Takes Initiative

Negotiation & Problem Solving

Good written & Oral Communication

Achievement Orientation

Leading others

High Involvement

Coaching Others

The above list is not exhaustive and could evolve with changing needs and priorities of the company