Digital Marketing

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

S. No Get to know our organization – Click on the below links

1 Company Website 

2 Zydus Corporate Park

Functional Reporting: Head – Media & Digital

Administrative Reporting Head – Media & Digital

Location: Ahmedabad

Role Purpose:

Develop and implement digital marketing strategies aligning with the brands goal

Key Responsibilities

Financial (Business)

· Partner and build the digital strategy for brands

· Drive cost efficiency across digital media

· Planning and budgetary control of all digital spends

· Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation.

· Tracking brand digital score and providing solution in improving it

· Building Zydus partnerships with key industry players

Customer

· Drive social media strategy for the company

· Managing online brand and product campaigns to raise brand awareness

· Evaluating customer research, market conditions and competitor data

Process

· Liasoning with multiple agencies across different brands for digital activities

· Developing and managing digital marketing campaigns

· Utilizing a range of techniques including paid search, SEO & SEM

· Review new technologies and keep the company at the forefront of developments in digital marketing

People

· Strengthen Zydus partnerships with key industry players and leverage new platforms / opportunities and proactively co-create solutions in line with strategic objectives

Key Deliverables

Key Interactions

Internal

Brand teams

E-Commerce

· To be a partner in the brands’ digital strategy formulation & execution, Partnering for execution of campaigns

· To liaise with team such that online marketing leads to online sales

External

Agencies, Influencers, Vendors

· Creating & maintaining partnerships for effective campaign management, while challenging them to drive effective

Key Dimensions

Team

· Direct Reports: 1

Role Requirements

Educational Qualifications

· MBA / PGDM in Marketing

Experience (Type & Nature)

· 10 - 13 years of relevant experience in digital marketing

· FMCG experience is preferred

· Min 3 – 6 years agency experience

Functional Competencies

· Organisational & Industry Understanding - Analyze requirements, ensure execution, monitor the performance of Zydus Wellness brands against industry trends.

· Measurement – Set up measurement practice on digital. Corelating to business outcomes.

· Asset Management - Guide internal teams for new asset creation for digital

· Brand Performance Management - Independently develop marketing initiatives to align the brand equity. Provide inputs and build improvements across brand collaterals and initiatives.

· Media Management - Guide internal teams to monitor, coordinate and address agency queries to ensure delivery of required output.

· Stakeholder Management - Advocate and negotiate with key internal stakeholders. Review the inputs of the external stakeholders & coordinate to build the required changes.

Behavioral Competencies

· Team player – Need to work closely with brand and cross function teams.

· Building People Capability - Builds individual/team capability to enable them to perform.

· Business Orientation - Understands the role of the team and its impact on the business.

· Delivering Excellence – Applies own standards for high performance on self and the team

· Entrepreneurial Decision Making - Analyses and acts quickly on opportunities in the short-term

· Team Leadership - Keeps the team informed.

· Working Across Boundaries - Is eager to work in a group setting.

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