Zydus Wellness - Brand Manager - Nutralite (3-8 yrs)

About Zydus Wellness-

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, Nycil, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

Role: Brand Manager- Nutralite

Functional Reporting: Senior Brand Manager

Location: Ahmedabad

Role Purpose

The role serves the purpose of managing & improving the performance of the assigned brands by-

1. Planning & driving execution of annual & interim projects for the brand

2. Complete Business Responsibility for a category of the brand

3. Lead Marketing & NPD activities including customer engagement programs and identify product opportunities in QSRs & Large Key Accounts for the company

Key Accountabilities/Responsibilities

Financial

1. Develop and execute a strategic roadmap for the EY brand over the short term (1-2 years), ensuring alignment with overall business objectives.

2. Identify and build business cases for new opportunities in QSRs, and Key Accounts, ensuring financial viability and alignment with key stakeholders.

3. Drive the financial performance of ongoing projects, including new product development (NPD), launches, and repositioning efforts.

Customer

1. Collaborate with the Consumer & Market Insights (CMI) Team and external agencies to discover evolving consumer needs and insights.

2. Leverage insights to identify opportunities within the QSR segments, ensuring the brand meets changing consumer demands.

3. Drive on-ground execution in collaboration with the Sales function, ensuring that brand initiatives resonate with customers and track success metrics.

People

1. Lead cross-functional teams, including R&D, in the development and customization of new products

2. Contribute to the planning and execution of brand initiatives, ensuring clear communication and alignment among team members.

3. Foster a collaborative environment, encouraging innovation and the adoption of industry best practices within the team.

Process

1. Streamline and improve internal processes and routines, drawing from industry best practices and advancements in consumer marketing.

2. Ensure that all brand activities, from NPD to market execution, adhere to efficient processes, enhancing overall productivity and effectiveness.

3. Continuously monitor and refine brand processes to adapt to market changes and internal needs.

Key Deliverables

1. % Achievement on Target - Top Line, Bottom Line

2. Timely delivery of NPD Projects

3. NPD Pipeline / Stage Gate Milestones

4. Brand Health Indicators

5. Marketing Execution related KPI (SLA Adherence, Effectiveness of Spend)

Key Interactions

Internal

Sales, Planning

1. On alignment of monthly / quarterly / annual plans for the brand, channel

2. Time to time driving of back-end actions basis business plan

3. Coordination for planned production / changes / additional business ask & its timely delivery

4. Approvals & payments to direct vendors

Manufacturing

Logistics

Finance

External

1. Channel Partners

2. Creative / Ad agencies, Media Agency

3. Relationship Management

4. Coordination / Influence / Negotiation

Key Dimensions

Financial Dimensions

- Brand Size

Team

- Direct Reports: NA

Others

- Brand P&L

Role Requirements:

Educational Qualifications

- PG Degree in General / Marketing Management

Experience (Type & Nature)

- 3-6 years of experience in FMCG companies

Skills & Technical Competencies

1. Knowledge & understanding of relevant business indicators, category & industry

2. Understanding of Marketing Communication basics

3. Stakeholder Management

4. Effective Communication

5. Analytical ability, Logical thinking

Essential Skills/Competencies

Zydus Neev Behavioral Competency Framework