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Head - Marketing - FinTech (8-10 yrs)
Xpheno
posted 1d ago
Fixed timing
Key skills for the job
Responsibilities:
- Develop and execute comprehensive marketing strategies to achieve business objectives, including customer acquisition, retention, and brand building.
- Lead and manage the marketing team, providing guidance, mentorship, and performance feedback.
- Define and manage the marketing budget, ensuring efficient allocation of resources.
- Oversee all marketing activities, including digital marketing, content marketing, PR, social media, and events.
- Develop and execute data-driven marketing campaigns, leveraging analytics to optimize performance.
- Build and maintain strong brand positioning and messaging, ensuring consistency across all channels.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Develop and implement customer segmentation and targeting strategies.
- Collaborate with product and sales teams to align marketing efforts with business goals.
- Manage relationships with external agencies and vendors.
- Develop and implement a robust content strategy to engage target audiences.
- Monitor and analyze marketing performance metrics, providing regular reports and insights.
- Ensure compliance with marketing regulations and industry best practices.
- Drive innovation and experimentation in marketing initiatives.
- Develop and implement strategies to enhance customer experience and loyalty.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 8+ years of experience in marketing, with a significant portion in the fintech industry.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of the fintech landscape, including trends, regulations, and competitive dynamics.
- Excellent leadership, communication, and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Proficiency in using marketing automation and analytics tools.
- Ability to manage multiple projects and priorities.
- Strong understanding of digital marketing and social media platforms
Key Responsibilities:
- New Product Development and Launch: Lead the marketing strategy for new product development, working closely with product, sales, and engineering teams.
- Ensure product launches are well-executed and aligned with market demands.
- Precision Marketing: Implement targeted marketing strategies using data analytics, segmentation, and personalization to drive high ROI across digital channels. Focus on creating highly targeted campaigns for customer acquisition and retention.
- Strategy and Execution: Develop and execute comprehensive marketing plans that increase brand awareness, drive leads, and convert prospects into loyal customers.
- Team Leadership: Lead, mentor, and grow a high-performing marketing team. Set clear goals, provide coaching, and foster a collaborative, results-driven culture.
- Data Analytics and Reporting: Utilize data-driven insights to monitor and optimize marketing campaigns. Provide regular reports on marketing performance and ROI to the executive team.
- Brand Building: Drive brand positioning, storytelling, and consistent messaging across all touchpoints. Work on crafting a unique brand identity that resonates with the target audience.
- Customer Insights: Leverage customer data, market research, and feedback to understand customer pain points, desires, and trends. Use insights to inform product and marketing strategies.
- Collaboration and Stakeholder Management: Work closely with product, sales, and leadership teams to align marketing efforts with business goals. Communicate and collaborate across departments to ensure cohesive go-to-market strategies.
- Budget Management: Manage the marketing budget, allocating resources effectively to achieve marketing objectives. Ensure efficient use of marketing spend while maintaining high performance.
- Desired Skills and Experience:- Experience: Minimum 8-10 years of experience in marketing, with at least 5 years in a senior leadership role. Significant experience in new product marketing and precision marketing (data-driven, targeted campaigns).
Skills:
- Strong expertise in B2B,social media, SEO, SEM, content marketing, and performance marketing.
- Proficient in marketing tools and platforms (Google Analytics, CRM systems, email marketing software, etc.).
- Data-driven mindset with the ability to analyse performance metrics and adjust strategies accordingly.
- Proven ability to lead and inspire teams, working collaboratively across departments.
- Product Launches: Demonstrated ability to launch and scale new products successfully.
- Communication: Excellent verbal and written communication skills. Ability to communicate effectively with senior leadership and external stakeholders.
- Creative Thinking: Ability to think outside the box and come up with innovative marketing strategies that drive growth.
- Agility: Experience in fast-paced, start-up environments with the ability to adapt quickly and manage multiple projects.
Functional Areas: Marketing
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10-20 Yrs