Head - Marketing - FMCG (10-14 yrs)

Roles and Responsibilities

Strategic Responsibilities

- Act as the custodian of brand equity across all categories.

- Drive the budgeted topline and bottom-line targets for brands and categories.

- Enhance market share for individual brands across categories.

- Develop and lead a high-performance, consumer-focused marketing team.

Operational Responsibilities

- Develop and execute annual marketing plans for categories and brands.

- Coordinate with cross-functional teams to ensure timely execution of plans, aligning with the S&OP process.

- Collaborate with external partners such as media, digital, creative, merchandising, and event management agencies for plan execution and developing new partnerships.

- Design and implement market research initiatives and translate consumer insights into actionable marketing strategies.

- Monitor and respond to competitive actions, ensuring proactive planning.

- Regularly evaluate manpower needs and strategize for organizational growth.

Financial Responsibilities

- Conduct regular monitoring and review of brand P&L.

- Implement pricing changes and formulation reengineering to safeguard P&L.

- Establish robust processes to maintain ASP as a percentage of net sales.

- Develop a vendor selection process to ensure competitive pricing for marketing activities.

People Management Responsibilities

- Lead a team of brand managers and executives.

- Ensure team motivation, engagement, and a consumer-focused culture.

- Identify and address training needs to facilitate continuous team development.

Education and Experience

- MBA is required (preferably with an engineering or science background, though not mandatory).

- 10-14 years of total experience, preferably with a mix of sales and marketing roles.

- Minimum 5-6 years of experience as a Category Head or Group Product Manager.

- Experience in personal care categories is preferred.

- Prior work experience in Tier 1 or Tier 2 FMCG companies.

Language Requirement

Fluency in Bengali is mandatory.