Zehntech - Head - Marketing (6-8 yrs)

Job Description.

Position: Marketing Head.

Location: Indore (On-site).

Department: Marketing.

Experience: Minimum 6+ years in product marketing, with a focus on IT products.

Role Overview:

- We are seeking a dynamic and experienced Marketing Head to lead our product marketing efforts.

- The ideal candidate will be responsible for positioning our IT products in the- market, driving customer engagement, and crafting strategies that align with business- objectives.

- This role demands strategic thinking, a deep understanding of IT products, and- the ability to manage cross-functional teams to deliver impactful marketing campaigns.

Key Responsibilities:

Strategic Planning:

- Develop and implement a comprehensive product marketing strategy- aligned with business goals.

- Define market positioning, messaging, and value propositions for IT- products.

Go-to-Market (GTM) Leadership:

- Lead the development and execution of GTM plans for new product- launches.

- Work closely with product management, sales, and customer success- teams to ensure seamless product rollouts.

Market Research and Analysis:

- Conduct market research to identify customer needs, market trends, and- competitive insights.

- Use data to refine marketing strategies and identify new growth- opportunities.

Campaign Management:

- Plan, execute, and optimize marketing campaigns across multiple channels,- including digital, events, and content.

- Measure and analyze the performance of marketing initiatives to ensure ROI.

Team Leadership:

- Manage and mentor the product marketing team to achieve performance- goals.

- Collaborate with cross-functional teams to drive marketing alignment with- company objectives.

Stakeholder Communication:

- Communicate product value propositions internally and externally.

- Support the sales team with effective sales enablement materials, including- presentations, brochures, and case studies.

Brand Building:

- Ensure consistent branding and messaging across all customer touchpoints.

- Strengthen the company's position as a thought leader in the IT industry.

Key Qualifications:

Education and Experience:

- Bachelor's degree in business administration, Marketing, or a related field (MBA- preferred).

- 6 + years of experience in revenue-generating roles, with proven success in leadership positions in marketing.

Skills:

- Exceptional strategic thinking and planning abilities.

- Strong leadership and team-building skills with a track record of managing cross functional teams.

- Excellent communication and negotiation skills.

- Data-driven mindset with the ability to analyze complex metrics and derive actionable insights.

- Familiarity with CRM platforms, marketing automation tools, and analytics software.

Attributes:

- Results-oriented with a passion for growth and innovation.

- Ability to thrive in a fast-paced, high-pressure environment.

- Strong customer focus and commitment to delivering value.

KPIs for Success:

- Achievement of quarterly and annual revenue goals.

- Increase in customer acquisition and retention rates.

- Improvement in lead conversion rates and sales cycle efficiency.

- Enhanced ROI on marketing and business development efforts.

- Growth in customer lifetime value (CLV).