Jasper Colin - Head - Marketing (8-22 yrs)

Position: Head of Marketing (B2B)

Reporting to: CEO

About the Role:

We are looking for a strategic and results-driven Head of Marketing to lead our B2B marketing efforts. The ideal candidate will have extensive experience in B2B marketing strategies, lead generation, account-based marketing, and customer lifecycle management. This role requires a data-driven marketer who can balance strategic thinking with hands-on execution to drive measurable growth.

Key Responsibilities:

Strategy & Leadership:

- Develop and execute a comprehensive B2B marketing strategy to achieve revenue and growth targets.

- Lead, mentor, and build a high-performing B2B marketing team.

- Align marketing strategies with sales objectives to ensure collaboration and shared success.

Demand Generation & Lead Nurturing:

- Oversee demand generation programs, including inbound and outbound marketing.

- Optimize the lead funnel with effective strategies for lead scoring, nurturing, and conversion.

- Implement account-based marketing (ABM) strategies to target key accounts and decision-makers.

- Brand Positioning & Thought Leadership:

- Strengthen the company's brand positioning in the B2B market.

- Drive content marketing efforts, including whitepapers, case studies, blogs, and webinars, to establish industry authority.

- Develop and manage partnerships and alliances to enhance brand credibility and reach.

Digital Marketing & Analytics:

- Manage and optimize digital marketing efforts, including email campaigns, SEO/SEM, and social media.

- Use marketing automation and CRM tools to track and analyze campaign performance.

- Provide actionable insights and recommendations based on data-driven analytics.

- Market Research & Customer Insights:

- Conduct market research to understand industry trends, customer needs, and competitive positioning.

- Use insights to refine marketing strategies and enhance customer engagement.

- Collaboration:

- Work closely with Sales, Product, and Customer Success teams to ensure alignment on goals and messaging.

- Collaborate with external vendors, agencies, and partners to scale marketing efforts.

Requirements:

Experience:

- Proven experience in a senior B2B marketing role, preferably as Head of Marketing or Marketing Director.

- Demonstrated success in driving lead generation, ABM, and demand generation programs.

- Skills:

- Strong leadership and team management skills.

- Expertise in B2B marketing strategies, digital marketing, and analytics.

- Excellent communication, presentation, and stakeholder management abilities.

Qualifications:

- Bachelor's degree in marketing, Business, or a related field (MBA preferred).

- Proficiency in B2B marketing tools, including CRM (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Marketo, Pardot).

What We Offer:

- Competitive salary and benefits package.

- Opportunity to shape the marketing strategy of a leading B2B organization.

- A collaborative and innovative work culture.