Head - Marketing - Bank (13-20 yrs)

Key Responsibilities:

Brand Strategy & Positioning:

- Define and evolve the brand strategy , ensuring alignment with overall vision and the positioning statement:

- To Establish the company as the benchmark for digital banking in India, building strong resonance with its primary audience segments.

Integrated Marketing Leadership:

- Design and execute end-to-end marketing strategies that span the full funnel-from brand awareness to customer acquisition, retention, and advocacy.

- Drive an integrated marketing plan that leverages digital, ATL, BTL, and experiential channels.

- Collaborate closely with product teams to ensure marketing efforts are aligned with feature launches, product innovations, and user feedback.

Creative & Digital Excellence:

- Lead creative campaigns that are bold, clutter-breaking, and appeal to the confident, empowered consumer.

- Harness the power of digital platforms to craft campaigns that resonate with the digital-native consumer.

- Explore new-age content formats, influencer partnerships, and storytelling mechanisms to enhance consumer engagement.

Data-Driven Marketing & Insights:

- Use data and consumer insights to inform strategies, optimize campaigns, and improve marketing ROI.

- Develop metrics to measure brand health, marketing effectiveness, and consumer engagement.

Team Leadership & Stakeholder Collaboration:

- Build and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and innovation.

- Work in close partnership with cross-functional teams, including Product, Technology, and Analytics, to create seamless consumer journeys.

Who you should be ?

We are looking for a visionary marketer who can elevate to new heights while maintaining a sharp focus on business goals. You should bring:

- Experience: 13+ years in marketing, with a proven track record in tech-driven or digital-first industries. Experience with full-funnel marketing and brand building is essential. BFSI experience is a bonus but not mandatory.

- Skills: Strong expertise in digital marketing, creative storytelling, consumer insights, and integrated campaign management.

- Leadership: A natural leader who can inspire teams, foster collaboration, and drive excellence across functions.

- Mindset: A strategic thinker who combines creativity with analytical rigor and thrives in a fast-paced, high-growth environment.