Marvel - Head - Marketing & Branding (10-18 yrs)

Key Skills: Strategic Marketing, Impactful Execution, Digital & BTL Innovation, Brand Growth Location: Mumbai, Maharashtra

About the Company

Marvel Dcor Ltd., a leading Indian MNC with over 25 years of excellence, is a listed company and one of the top three premium window blinds manufacturers in India. Our brand, Callistus, embodies elegance and excellence, transforming spaces globally across India, the UAE, and the UK. With 500+ channel partners worldwide, our commitment to innovation, craftsmanship, and customer satisfaction cements our position as an industry leader.

Website: www.marvellifestyle.com

International: www.callistusblinds.com

About the role

The Head of Marketing & Branding will lead the development and execution of strategic marketing initiatives to enhance brand presence, drive digital growth, and support business expansion. This role is pivotal in managing cross-functional teams, optimizing marketing budgets, and achieving the company's ambitious 10x growth vision by 2030 through innovative campaigns and targeted audience engagement, with lead generation as a key performance area driving business growth and market leadership.

Key Responsibilities:

- Digital Marketing Leadership: Oversee all digital marketing operations, including SEO, SEM, PPC campaigns, social media strategy, content marketing, and data analytics to drive traffic, engagement, and conversions.

- Social Media Management: Spearhead social media initiatives, leveraging platform-specific strategies to maximize reach, engagement, and brand advocacy.

- Lead Generation Campaigns: Develop and execute high-performance lead generation campaigns leveraging digital marketing tools, CRM platforms, and data-driven strategies to attract, nurture, and convert leads into potential customers, driving sales opportunities and closures.

- BTL Marketing Execution: Develop and manage below-the-line (BTL) marketing activities, including in-store promotions, showroom collaborations, POS materials, and dealer/channel partner support.

- Brand Development & Awareness: Formulate and execute comprehensive branding strategies to strengthen brand presence, ensuring alignment with business objectives and consistent brand essence across all channels.

- Creative Content & Design: Develop and execute visually compelling marketing assets, including promotional flyers, video content, product catalogues, and high-impact photography. Ensure all creative outputs maintain brand integrity, adhere to design best practices, and effectively engage target audiences through strategic storytelling and cohesive visual communication.

- Website Administration: Oversee website performance, including UX/UI optimization, content management, SEO enhancements, and integration of analytics tools for performance tracking.

- Event Planning & Management: Coordinate and execute monthly marketing events, trade shows, and promotional campaigns, ensuring seamless execution and measurable outcomes.

- Target Audience Analytics: Utilize market research, customer data, and analytics tools to segment and target audiences effectively, tailoring marketing strategies for maximum impact.

- Budgeting & ROI Analysis: Develop and manage the marketing budget, ensuring efficient allocation of resources, cost-effective strategies, and continuous monitoring of campaign ROI to maximize profitability and business growth.

- Team Management: Lead, mentor, and inspire a high-performing marketing team, fostering a collaborative environment focused on innovation, performance, and achievement of business goals.

- Strategic Growth Initiatives: Develop and implement marketing strategies aligned with the company's vision of achieving 10x growth by 2030, ensuring continuous adaptation to market trends and consumer needs.

Qualifications and Skills:

- Experience: 10+ years in Marketing and Branding roles within home dcor, retail, lifestyle or media & advertising sectors.

- Education: Bachelor/Master's degree in Business Administration, Marketing, Communications, or related discipline.

- Technical Expertise: Proficiency in CRM platforms, Google Analytics, social media tools, and marketing automation software.

- Core Competencies: Strategic thinking, team leadership, data-driven analytical decision-making, seamless execution of innovative integrated marketing campaigns, and strong cross-channel communication skills.

Cultural Fit:

- Results-driven with a customer-centric approach.

- Innovative mindset with a data-driven and adaptable approach.

- Strong ownership, accountability, and collaborative spirit.

At Marvel Dcor Ltd., we believe that our people are the cornerstone of our success. We foster a dynamic and inclusive work environment that encourages creativity, growth, and collaboration. Join us and be part of a visionary team dedicated to redefining interiors with sophistication and style. Together, we shape the future of design and innovation