Digital Campaign Manager - E-commerce Promotions

Campaign Strategy:

• Develop and execute end-to-end digital marketing campaigns tailored for e-commerce platforms.
• Align promotional campaigns with overall business goals and sales targets.

Performance Monitoring and Optimization:

• Monitor campaign performance using analytics tools and make data-driven adjustments to improve effectiveness.
• Analyze key metrics such as ROI, conversion rates, and customer acquisition costs.

Collaboration:

• Coordinate with internal teams, including creative, product, and sales teams, to ensure cohesive messaging.
• Partner with external agencies and vendors to manage paid media strategies and tools.

Customer Engagement:

• Develop strategies for personalized promotions and offers to enhance customer experience and loyalty.
• Use CRM tools to segment audiences and tailor campaign messaging.

Market Trends and Innovation:

• Stay updated with industry trends, emerging technologies, and competitor strategies.
• Identify new platforms and tools for campaign optimization and audience targeting.