Category Manager

Role & responsibilities

• This role will own the P&L of the category, and lead strong cross-functional stakeholder management to translate customer insights into marketing efforts and enhance customer value.
• Drive initiatives and improvements to onboard new customers, execute the category activation calendar, and conceptualize innovations in customer experience, and basic consumer needs and convert them into business goals.
• Drive business growth, and market share of the specific category with strong product, competition, and consumer analytics.
• To achieve the given revenue and sales targets of the allocated category of exams
• Set strategic category direction based on customer and business needs & develop the core positioning and messaging for the category.
• Manage owned-media content and drive banner revenue through list growth, segmentation, and increased efficiency.
• Implementation of plans for the category in areas of price, promotion & product mix.
• Complete ownership of Sales, Marketing, Operations, and Customer/Student Experience for the given territory
• Conduct comprehensive industry trend analysis, including market, competitive, and pricing trends.
• Plan and execute marketing calendar & program across various platforms and take corrective actions to stay on course with the plan
• To ensure recruitment, training, set action, and targets, appraise and manage performance, development, coaching, and general support of all team members to ensure targets are met

Requirements

• 3-7 years of Category management or similar experience with E-commerce/Edtech organizations.
• Very deep business acumen and a strong problem solver.
• Highly driven and resourceful candidate (fast-paced start-up experience preferred)
• Excellent data analysis, data interpretation, and first principle problem-solving approach
• Creative bend to conceptualize engaging YouTube videos, messaging for Social Media/SMS/ WhatsApp/Mobile App, and Sales Pitch
• Ability to take initiative in a constantly changing work environment and a generalist do-what-it-takes mindset