Category Manager - Private Label - FMCG Food

JD  Category Management   PL

Duties and Responsibilities:

• Responsible for Overall Own Brand FMCG Food / Gourmet Business. 
• Understand the available market opportunity for new and existing categories. 
• Stock availability, stock turnover, Category Assortment Expansion. 
• New Product development by identifying new Vendors.
• Drive the Sales, Margin, and Inventory.
• Managing overall operations including Buying & Merchandising, Vendor Management, Demand Planning, Inventory Management, etc.
• Steering merchandising efforts in harmony with the business objectives.
• Provide support and guidance for fulfilling statutory requirements related to new Products.
• Should be strong at National Sourcing & TOT Negotiation.
• Participates in development of strategic direction and annual strategic plans for categories. Prepares Business plan and ensures sales, gross margin, and contribution targets are achieved.
• Understands the consumer, customer, and competitive environment and utilizes that insight to initiate recommendations in marketing mix (product, price, place, and promotion) and new business/new products.
• Lead projects consisted of cross-functional teams to achieve key initiative deliverables.
• Works directly with digital, content, creative departments, and agency to develop, branding, Artwork, and advertising strategies.
• Performs qualitative and quantitative market research on New products and innovation, packaging concepts, positioning, pricing, and promotion.