Urgent Hiring || Category Manager || CARS24

Driving Innovation: Join Us as a Category Manager at CARS24!

We are looking for a Category Manager to drive our car service business's growth and demand generation strategy. This role is critical in defining the service offerings, setting pricing strategies, optimizing sell-through rates, and enhancing customer conversion funnels. The ideal candidate will have a strong analytical mindset, a deep understanding of customer behavior, and the ability to ensure healthy margins across all service categories.

What will you drive?

1. Service Portfolio Management

• Define and continuously refine the service portfolio
• Identify gaps in service offerings based on customer needs, market trends, and competitor benchmarking.
• Work closely with operations and technology teams to enhance service delivery and efficiency.

2. Pricing Strategy & Margin Optimization

• Develop dynamic pricing models based on service complexity, location, and demand trends.
• Ensure competitive yet profitable pricing by analyzing market rates, customer willingness to pay, and cost structures.
• Monitor and optimize gross margins across all service categories to maintain profitability.

3. Sell-Through Rate & Conversion Optimization

• Track service adoption rates and optimize the mix of high-demand and high-margin offerings.
• Design and implement strategies to improve the sell-through rate of services across digital and offline channels.
• Work closely with the marketing and sales teams to refine promotions, discounts, and bundled offerings to increase conversions.

4. Traffic & Conversion Funnel Management

• Analyze and optimize the customer journey from service discovery to booking confirmation.
• Leverage website/app data and customer feedback to improve user experience and reduce drop-offs.
• Work with the product and technology teams to enhance the digital booking experience and service discovery.

5. Performance Monitoring & Data-Driven Decision Making

• Track and analyze key KPIs, including service adoption, revenue growth, conversion rates, and margin health.
• Generate insights using data analytics tools to drive strategic decisions.
• Present reports and recommendations to senior leadership for continuous improvement.

6. Cross-Functional Collaboration

• Partner with operations teams to ensure seamless service execution and quality control.
• Work closely with supply chain and vendor management teams to maintain cost efficiencies.
• Align with marketing and customer success teams to drive customer acquisition and retention strategies.

What are we looking for?

• Minimum of 7 years of experience in category management, with MBA from tier-1 institute
• Knowledge of conversion rate optimization (CRO), and customer analytics.
• Strong analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions.
• Ability to manage multiple stakeholders, work cross-functionally, and drive data-backed decisions.
• In-depth knowledge of process optimization, project management, and change management.
• Ability to adapt quickly in a fast-paced, constantly evolving environment.

If this message catches your eye, consider it a green light from the cosmos.

PS - Before you shift gears, make sure we're on the same track by connecting with a CARS24 insider. This could be a Launchpad to your destiny.