Product Marketing Lead

Key Responsibilities: Manage a team of PMMs for Concierto marketing in Bangalore Conduct market research and analysis to identify key customer segments, trends, and competitive landscape Develop and execute comprehensive go-to-market plans for new product launches and updates Develop and maintain buyer personas, messaging frameworks, and positioning for the product portfolio Drive inputs into the product strategy and product roadmap to meet business goals Define product functionality and positioning together with Product Engineering teams Work closely with s customer needs and identify strategic engagements Coordinate outbound campaigns to include creative use of content marketing/social media/blogs/ internet and participation in events Coordinate product collateral, sales training materials, and success stories/references. Regularly train and interact with the sales channel Create compelling marketing content including product collateral, website copy, and sales enablement materials Analyze and report on campaign performance, product adoption, and market trends Participate in industry events and conferences to represent the company and promote products Manage product launches and coordinate cross-functional teams to ensure successful execution. Collaborate with creative teams to develop compelling visuals and design for marketing campaigns Expect around 20% travel Requirements: Team management experience is mandatory. Experience of managing 2-3 PMMs is ideal. Btech degree and experience in cloud marketing field will be advantageous MBA 15+ years of product/ services marketing experience with 4-5 years marketing for a cloud product or services Strong understanding of B2B marketing, product launch, and go-to-market strategies Excellent communication and stakeholder management skills