Product Marketing Lead

Founded in April 2018 and headquartered in Zug, AMINA Bank is a pioneer in the financial industry providing a seamless, secure and easy-to-use bridge between digital and traditional assets.
As a smart bank AMINA Bank offers a fully universal suite of regulated banking services in the emerging digital economy.
In August 2019, AMINA Bank received a Swiss banking and securities dealer license the first time a reputed, regulatory authority such as FINMA has granted a license to a financial services provider with a core capability in digital assets.

The broad, vertically integrated spectrum of services combined with the highest security standards, make AMINA Banks value proposition unique.
CVVC Global Report and CB Insights names AMINA Bank as Top 50 Companies within the blockchain ecosystem.
AMINA India is a wholly owned subsidiary of AMINA Bank AG.
AMINA India acts as a virtual extension of the bank supporting activities spanning digital assets research, investment solutions, trading & liquidity management, risk management, mid/back-office & IT operations and more recently technology and product.

We are bringing a new financial services paradigm to the blockchain and finance economy.
In scope of our growth plans, we are looking for a Product Marketing Lead.
The Product Marketing Lead is responsible for developing and driving go-to-market strategies for AMINAs portfolio of products.

This role oversees the positioning, messaging, and competitive differentiation for all products and works closely with cross-functional teams to ensure successful product launches and market penetration.
The Product Marketing Lead will manage a product marketing manager, providing leadership and guidance to align the team with the companys strategic objectives.

The role requires both strategic thinking and operational execution to ensure that products resonate with target customers and outperform competitors.
In this function, you will be responsible for the following: Go-to-Market Strategy: Create and execute launch strategies, including messaging, positioning, and customer targeting.

Product Positioning: Develop and refine messaging to highlight product value and appeal to target audiences.
Competitive Analysis: Analyze market trends and competitors to guide product development and differentiation.
Sales Enablement: Create sales materials and train teams to enhance product knowledge and conversions.
Leadership: Mentor the product marketing team, set goals, and foster a collaborative culture.

Customer Insights: Use customer feedback and market research to refine strategies and meet customer needs.
For you to become part of AMINAs journey, we require the following set of experience: 8-12+ years of experience in product marketing, with a strong background in go-to-market strategy, product positioning, and messaging.
Proven experience leading and mentoring a team of product marketers, with the ability to manage cross-functional collaboration.

Strong skills in competitive analysis, market research, and customer insights to drive product development and marketing decisions.
Experience developing and delivering sales enablement tools and training that drive product adoption and sales performance.
Ability to develop long-term product marketing strategies that align with business goals and respond to market dynamics.

Proficiency in analysing market data, customer feedback, and performance metrics to inform product marketing strategies.
Excellent verbal and written communication skills, with the ability to craft compelling product messaging and present to internal teams and executives.
Join our skilled team and together redefine finance.

We owe our exponential growth to our innovative and collaborate team spirit and talented workforce.
Every voice counts as we are always committed to learning from diverse perspectives and backgrounds because our people make the difference at AMINA Bank.
Regardless of your age, gender, belief, and background, at AMINA EVERYONE (E) is welcome!.