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Product Marketing Manager
Mitsogo Technologies
posted 1d ago
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Flexible timing
Key skills for the job
Job Description
As a Product Marketing Manager, you will play a crucial role in driving the go-to-market strategy, positioning, and messaging for our UEM product. You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure our offerings meet market needs and exceed customer expectations.
Key Responsibilities:
- Market Analysis and Strategy:
- Conduct market research to understand customer needs, market trends, and competitive landscape.
- Develop and refine product positioning and messaging to differentiate our UEM and cybersecurity products.
- Identify and target key market segments and develop strategies to capture them.
Product Launch and Go-to-Market Execution:
- Lead the planning and execution of product launches, including creating marketing collateral, sales enablement tools, and promotional campaigns.
- Coordinate with internal teams to ensure a seamless go-to-market strategy and successful product introduction.
- Monitor and evaluate the performance of product launches and campaigns, adjusting strategies as needed.
Content Creation and Communication:
- Create compelling content, including product datasheets, whitepapers, case studies, and blog posts.
- Develop and deliver presentations, webinars, and training materials to support sales and customer success efforts.
- Collaborate with the content team to ensure consistent messaging across all channels.
Customer and Sales Support:
- Work closely with the sales team to provide product expertise, support sales initiatives, and address customer inquiries.
- Gather feedback from customers and sales teams to inform product development and marketing strategies.
- Develop and manage relationships with key industry influencers, analysts, and partners.
Qualifications:
- 5 to 8 years of experience in product marketing, preferably with a background in Unified Endpoint Management (UEM) or cybersecurity.
- Proven track record of successfully launching and managing technology products in a competitive market.
Skills:
- Strong understanding of UEM, cybersecurity, or related technology domains.
- Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly and persuasively.
- Demonstrated ability to develop and execute marketing strategies and campaigns.
- Proficiency in market research, competitive analysis, and performance measurement.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Friday
No travel
Day Shift
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