Sugar.fit - Head - Growth - D2C Segment (8-10 yrs)

About:

Founded in 2021, Sugarfit provides a "Personalised evidence-based path to Type 2 and Pre-Diabetes Reversal & management". Sugarfit leverages a precision health platform combining CGM sensors, Machine Learning, and Medical Science to improve human metabolic health and reverse chronic disease through precision nutrition, progressive fitness and behavioural health advice. We are backed by Cure.fit, Tanglin Venture Partners and Endiya Partners with $20M + with various rounds of funding.

Role Overview

As the Head of Growth - D2C, you will lead strategy and execution for customer acquisition, retention, and revenue growth across all digital channels. This role requires a strong focus on scaling the D2C business through performance marketing, lifecycle strategies, and data-driven decision-making. You will collaborate cross-functionally to drive measurable outcomes and build a sustainable growth engine.

Key Responsibilities:

1. Growth Strategy & Execution

- Develop and lead the overall D2C growth strategy, driving acquisition, retention, and revenue.

- Own the entire growth funnel, identifying and scaling high-impact initiatives.

- Drive growth experiments, using data to optimize strategies and improve outcomes.

2. Performance Marketing & Retention

- Lead paid media, SEO, SEM, social, and affiliate marketing to optimize CAC and LTV.

- Develop lifecycle marketing strategies (email, SMS, loyalty) to enhance retention and engagement.

- Collaborate with creative and product teams to optimize campaigns and customer experience.

3. Data-Driven Decision Making

- Leverage analytics to identify growth opportunities and track key performance metrics.

- Drive A/B testing, website optimization, and funnel improvements to maximize conversions.

- Provide regular performance reports and insights to senior leadership.

4. Cross-functional Leadership

- Partner with product, sales, marketing, and creative teams to align on growth goals.

- Lead and mentor a high-performing growth team, fostering innovation and accountability.

- Own revenue targets and ensure sustainable, profitable growth.

Qualifications:

1. 8+ years in growth marketing or strategy, with at least 3 years leading D2C growth.

2. Proven track record in scaling acquisition, retention, and revenue in high-growth environment.

3. Expertise in performance marketing, lifecycle strategies, and data-driven decision-making.

4. Strong analytical, leadership, and cross-functional collaboration skills.

5. Excellent communication and problem-solving abilities.