Growth Marketing Manager - IT (3-8 yrs)

- We are looking for folks who are excited to get their hands dirty in a 0 to 1 journey. If you are expecting a working playbook that you can scale, Zenskar is probably not the right fit for you at this point. However, if you are excited about creating the playbook from scratch, we would love to hear from you.

- We are looking for an exceptional individual who can take up the challenge to market and grow a B2B SaaS ground up. You'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen.

- You will work closely with product marketing, content marketing, sales, and design teams and play a pivotal role in shaping our growth trajectory.

- In short, you will be owning and driving revenue through paid channels for Zenskar. You will be required to work on multiple initiatives for Zenskar:

- Own the setup and scaling up of all performance marketing efforts across multiple platforms, such as Google, LinkedIn, Bing, Capterra, Reddit, Meta, etc.

- Strategy & Planning: Develop and execute performance marketing strategies across platforms - Google, LinkedIn, Bing, Meta, Reddit, and Capterra to achieve business growth objectives.

- Campaign Execution: Launch, manage, and optimize campaigns for ROI through A/B testing, audience segmentation, and continuous performance monitoring.

- Conversion Rate Optimization (CRO): Implement strategies to improve the conversion rates across all initiatives.

- Analytics & Reporting: Analyze performance data, track KPIs, and provide actionable insights.

- Budget & Growth Management: Effectively manage budget to maximize impact, ensure cost efficiency, and explore innovative growth opportunities through experimentation.

Account-based marketing (ABM):

- Design and execute personalized marketing campaigns targeted at key accounts to accelerate pipeline growth and conversions.

- Partner with sales teams to align ABM strategies with sales goals, creating tailored account playbooks and

engagement plans.

- Utilize tools like intent data, CRM platforms, and marketing automation to deliver hyper-personalized experiences for high-value prospects.

- Build and lead a team of BDRs to convert accounts and leads into revenue while collaborating with cross-functional

teams to create compelling ad creatives and landing pages.

Get involved in other go-to-market efforts:

- SEO: Drive organic growth by optimizing website performance, content, and visibility on search engines.

- Brand Marketing: Strengthen Zenskar's identity through compelling campaigns and consistent messaging across all

channels.

- Webinars: Manage end-to-end webinar processes, from concept to execution, ensuring engagement and lead

generation.

- Influencers & Partnerships: Develop co-marketing initiatives to expand reach and influence in our target market.

Collaborate with industry leaders/influencers to boost brand trust.

-Offline Events: Organize and execute offline events to enhance brand visibility and community engagement.

- Content Distribution: Work closely with content teams to ensure content reaches the target audience.

- Lead Magnets: Create and distribute valuable tools like templates and calculators.

- Community: Build & nurture a close-knit community of potential/existing customers.

- Podcasts: Conceptualize and launch a podcast to establish thought leadership and industry expertise.

Ideal Candidate:

- Minimum 4 years in performance marketing and/or digital marketing in a high-velocity environment, executing on

concrete projects.

- Proven track record in growth marketing with strong experience in at least one advertising channel within B2B SaaS.

- Solid hustle and entrepreneurial mindset; Thrive under the uncertainty of an early-stage setup.

- Ability to apply first principles thinking and a strong marketing foundation to drive growth and innovation within the

company.

- Passion and curiosity to learn about new products and industries - excited to dive into the technical details.

- Strong problem-solving ability and performance/metrics-driven thinking without missing creativity.

- Excellent communication skills, both written and verbal.

- Excellent written and verbal communication skills, meaning avoiding enterprise jargon, adapting to the brand voice, and writing with the customer in mind.

- Demonstrated ability to learn quickly and add value immediately in a fast-paced environment.

- Detail-oriented with extremely good follow-up skills, self-driven, and proactive.

- Not taking yourself too seriously.