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30 Sony Pictures Networks Distribution India Pvt.ltd Jobs
Senior Executive - Insights, SAB
3-6 years
Mumbai
1 vacancy
Senior Executive - Insights, SAB
Sony Pictures Networks Distribution India Pvt.ltd
posted 18d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- track channel ratings on a continuous basis to create better understanding of show performance across TG s and markets
- Monitor all competitive activity and report the Market Intelligence for internal decision making, on a weekly/monthly basis
- Track viewership fluctuations to pre-empt gain or loss in channel GRPs, schedule new launches & Events.
- Prioritizing the markets for Distribution of content.
- rack market landscape to be updated on consumer viewing patterns
- Increase in GRP s
Qualitative Research
- Brand Track Report: Provide the agency with the TG and Target Market to conduct the annual study and share the findings
- Pilot/ Concept Testing: Execute the consumer research and share findings with the programming team for modification of the property/character as appropriate
- Dip Stick Study: Conduct consumer research post show launch and share findings as in inputs with the programming team
- Ad Hoc Report: Work on projects basis the requirement from the programming ,marketing team or any changes in the external environment
- Quality of inputs
Oversee research operations and insights
- Oversee implementation of research project by agency; Constantly keep track of progress and check if changes are required to the methodology/ planned sample set; Drive research on ground and facilitate interactions with consumers as and when required
- Review rough transcripts/ recordings; provide inputs based on review of data and understanding of consumers
- Sift through all the data shared and identify key insights and create an action plan for the business
- Share draft recommendations with supervisor; Jointly brainstorm and develop a refined list of actions for the business
- Quality of insights generated / action plan
- Actionable insights for content development / story changes/ character changes
- Adherence to allocated budget
- Increase in viewership and reach based on implementation of action plan
Content Strategy
- FPC Strategy
Employment Type: Full Time, Permanent
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What people at Sony Pictures Networks Distribution India Pvt.ltd are saying
Senior Executive salary at Sony Pictures Networks Distribution India Pvt.ltd
reported by
11
employees
₹3.9
L/yr - ₹9.5
L/yr
23%
more
than the average Senior Executive Salary in India
View more details
What Sony Pictures Networks Distribution India Pvt.ltd employees are saying about work life
based on 50 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Sony Pictures Networks Distribution India Pvt.ltd Benefits
View more benefits
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