Hindustan Times - Marketing Insights Manager (4-7 yrs)

Job responsibilities

- Work on Continuous Tracks (incl. NPS) and Customized studies of our group's flagship brand and India's leading news brand - Hindustan Times (PRINT)

As a part of this, also interact with leading agencies and internal functions.

- Work on Research and Insights projects to support Ad Sales teams across brands in a tech-enabled manner with special focus on Brand Lift Study (BLS) for client brands. This covers across DIGITAL campaigns, PRINT campaigns and also EVENTS/IPRs etc.

As a part of value addition to clients campaigns, use HT Media's patented Artificial Intelligence tool AICOS. This is a unique opportunity for the team member to actually use AI solutions as part of work.

- Manage the highest research budget to support the above. This would include end-to-end exposure from Annual Budgeting to Quarterly Planning to Project level execution.

- Prior Role (s)/Work Experience Preferred - detailed information about the required background

Experience -

- Minimum 4 years of work experience in Market Research sector. Higher experience is not a constraint but person needs to be hands on and skilled at navigating well.

- Experience in Primary Quantitative Market Research with practical knowledge of research methodologies is mandatory

Skill Sets -

- Strong interpersonal with very good Influencing, Persuading skills and leadership skills

- Highly analytical and number driven individuals with a creative bent of mind

- Exposure to budget management will be an added plus.