Job Profile: Deep dive to understand human truth, personas, consumer behaviors, fears, frustration, desires, needs wants that drives buying decisions of healthcare product services Lead quantitative qualitative research with prospects existing customers Develop research methodology framework to draw finer consumer insights of diverse bharat consumer personas residing in tier-1 to tier-3 Design surveys with questions and multiple choice answers to chart quantitative trends Design questionnaires to measure consumer experience and NPS score Conduct interviews with individuals and focus groups to dig deeper qualitative nuances Conduct market research and analyze consumer needs, wants, sentiments to develop new product services and unlock lateral business opportunities Improve sales conversion by listening to customer calls, identify gaps, reasons for non-converts, buying motivations and suggesting sales marketing solutions Analyze reasons for customer churn to improve retention rates Observe consumer behaviors movements in physical clinics to improve customer experience Analyze customer complaints at clinic and call center to improve customer service Analyze the human interactions between consumers and doctors to identify frictions, suggest policy changes that increase consumer delight
Requirements: Post graduation with specialization in research, communication 7+ years of exp. leading research agency or client side leading consumer research practice Hands on experience with both qualitative quantitative research methodologies Sharp ability to communicate present research findings and highlight actionable insights Willingness to hustle at startup in a ambiguous environment