Head - Consumer Insights & Strategy - FMCG (10-18 yrs)

Industry - FMCG / Foods / Beverage

Job Type - Permanent

Description : The candidate for this role will be the crucial to spot growth opportunities, across channel / customer / category / deaveraged regions in India and harness our performance to identify opportunities to sharpen our 6P levers and actions to help drive growth for our key categories in India

Client Details:

Our client is a large organization operating in the FMCG Food industry. They are recognized for their commitment to quality and innovation, and they strive to create a supportive, collaborative work environment that fosters growth and development. The firms employees over 90,000 employees globally

Description:

- Influence and inspire brand strategy based on integrated data sources and expert in consumers understanding.

- Act as a gate keeper of main strategic decisions by putting consumers and their evaluation/feedback/insights at the center

- Use understanding of consumer response to competitor mixes, to drive competitive edge for business.

- Analyze and integrate several data sources to identify opportunities for growth and guide business decisions.

- Connect the organization with consumers, shoppers, and other stakeholders through research studies, consumer connect initiatives, or knowledge sharing.

- Coordinate research studies that help build and sharpen marketing mix and strategies for brands.

- Ensure deliverables are insightful and clearly addressing business problem, leading to actionable next step.

- Aid in creating a culture of consumer and shopper immersions within the larger organization and the marketing team

Profile:

A successful Strategy & Insights professional should have:

- Minimum 10 years of relevant experience in Insights/Research

- Should only be from FMCG/OTC industry

- Ability to collaborate and experiment across team and function

- Ability to influence senior leaders in relation to which data and insights will best fit / meet their needs

- Strong understanding of media & shopper & customer marketing and a deeper appreciation for

analytics

- Proficiency in new-age data and analytics

- Ability to communicate complex analytic and data solutions across multiple sources in a precise, and actionable manner

- Strategic thinker with good communication and presentation skills

Job Offer:

- Opportunity to work with a Global FMCG firm

- Opportunity to Head the Consumer Insights & Strategy vertical

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Purnendu Pradhan at +91 22 6903 6682.

Contact - Purnendu Pradhan - +91 22 6903 6682

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