Consumer Insights & Marketing Lead - FMCG (6-14 yrs)

Role Purpose - To understand market trends, identifying consumer needs, and translating insights into actionable marketing strategies that support product development, branding, and go-to-market plans.

Key Responsibilities

Consumer Insights and Market Research:

- Lead consumer and market research initiatives to uncover emerging trends, consumer behaviors, and unmet needs.

- Design and execute quantitative and qualitative research studies, including surveys, focus groups, and interviews.

- Analyze research data to generate actionable insights that inform product development and marketing strategies.

- Track competitor activities and industry developments to provide timely recommendations for strategic adjustments.

Strategic Marketing:

- Develop and implement marketing strategies for new product launches within the ODM business, ensuring alignment with consumer insights.

- Collaborate with cross-functional teams, including R&D, product development, and sales, to create consumer-centric products.

- Define the go-to-market strategy for ODM products, including positioning, messaging, and pricing strategies

- Manage product branding and marketing campaigns to drive awareness and adoption.

Innovation and Product Development:

- Work closely with the product development team to identify opportunities for product innovation based on consumer insights.

- Act as the voice of the consumer during product development discussions to ensure that products meet market needs.

- Drive innovation workshops and ideation sessions to explore new product concepts and packaging solutions.

Stakeholder Collaboration:

- Serve as the key point of contact for marketing activities within the ODM business, liaising with internal stakeholders, clients, and external partners.

- Provide insights and presentations to senior leadership and clients to guide decision-making and marketing investments.

- Collaborate with sales teams to develop marketing tools and collateral to support business development efforts.

Data-Driven Decision Making:

- Leverage market data, sales trends, and consumer feedback to optimize marketing strategies and product performance.

- Monitor and report on the effectiveness of marketing campaigns and product launches, providing insights for continuous improvement.

Brand Building and Communication:

- Lead efforts to strengthen the brand positioning of VVF's ODM products, ensuring alignment with market demands.

- Develop engaging content and marketing materials for digital and offline platforms to support the promotion of ODM offerings.

- Ensure consistency in brand messaging across all channels and touchpoints.

Technical Skills and Knowledge

- Strong analytical and research skills with the ability to translate data into actionable insights.

- Proven experience in leading consumer research projects and market analysis.

- Solid understanding of product development processes and marketing strategy formulation.

- Excellent networking skills, communication and presentation skills

- Excellent communication and presentation skills.

- Ability to manage multiple projects and work collaboratively across teams.

- 5-7 years of experience in consumer insights, marketing, or product development roles, preferably in the personal care or Beauty industry. Experience in an ODM/contract manufacturing environment is a plus