Head - Marketing - FMCG (10-12 yrs)

We are seeking for a Head Marketing for a FMCG brand.

Description:

- Formulating and devising brand strategy and plans to achieve the brand objectives in partnership with the Sales and Consumer Insight teams

- Deciding the marketing mix and communication strategy for the assigned brand by analyzing consumer research data, highlighting business challenges

- Driving new product development and/or innovation of existing products and ensures conceptualization and finalization of new ideas

- Assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned categories for improved market performance (e.g. market share, profitability etc)

- Driving standardization of processes and systems within the department and providing strategic guidance and direction to Brand teams to perform on-the-ground activities

Requirements:

- Work experience as Head of Marketing or VP Marketing, preferably within our industry

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google Adwords

- Experience with CRM software

- Leadership skills with the ability to set and prioritize goals

- Analytical mind