Manager - Consumer Insights - FMCG Industry (6-12 yrs)

Manager - Consumer Insights- FMCG Industry

We are currently looking to close a Manager- Consumer Insights position with the topmost FMCG Conglomerate in India. The position is based in Kolkata.

Company Profile:

Our client is the topmost FMCG Groups of India and is an integrated and diversified group. With a market capitalisation of over US $ 50 billion and a turnover of US $ 10.0 billion, it is Rated among the World's Leading Companies by international publications. It has a very diversified product portfolio including Foods, Snacks, personal care, haircare, household care segments and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best FMCG employers to work for.

Job Purpose: To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories

Principal Accountabilities :

- Design effective & efficient ways along with the agency partners to measure & track brand performance

- Work closely with brand team to drive execution of briefs and evaluate research designs from the agency

- Work closely with the brand team & leverage insights to drive business growth

- Identify new & effective ways of testing concepts, products & communication

- Evaluate & pilot new tools & agencies esp. in the digital space

- Leverage internal monitoring tools to derive insights

- Triangulate multiple data sets to identify trends and early indicators of brand/product performance

Operating Networks :

Internal:

- R&D

- PD Manager

- Brand Managers

- Finance Team

External: Market Research Agencies

Role Requirements / Specifications : MBA (Marketing) with minimum 4-5 years' experience in quantitative research. Should have significant knowledge on basic statistics

Knowledge & Skills :

- Business Understanding

- Knowledge of market research methodology and tools

- Basic knowledge of statistics

- Knowledge of consumer understanding and behaviour

Skills : Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player

Expected remuneration: Approx Rs. 35.0-40.0 lacs per annum.

Job Location: Kolkata