Manager - Market Insights - FMCG (8-12 yrs)

Marketing Insights:

- Own a complex workstream with support from supervisors (project leader/managers/senior manager)

- Support the broader insight/ marketing analytics/ brand teams in problem solving, hypothesis generation, research and insight generation and quality control

- Interpret, understand and break down brand acceleration plan requirements into actionable task items for the team.

- Lead meaningful and focused meetings, deliver business insights effectively to the project leadership

- Execute and deliver high quality outputs timely to internal and external stakeholders

- Ability to derive actionable insights from voluminous quantitative and qualitative data/research

- Provide day-to-day coaching to analysts on various aspects of projects, while also overseeing a workstream for 1-2 analysts

- Gain proficiency in the key industry data sources KPIs along with developing expertise in analytical tools such as MS office/Alteryx/Tableau/PowerBi/etc.

- Gain proficiency in selecting functional areas (go-to-market strategy, brand strategy, revenue management, key account management and JVPs, brand etc.) delivered to brand teams across our global footprint

- Cross-Functional Collaboration: Work closely with product development, sales, and other cross-functional teams to ensure consumer insights are integrated into all aspects of the business.

- Data Management: Ensure robust data collection, management, and analysis processes. Implement tools and systems to enhance data accuracy and accessibility.

- Reporting and Presentation: Present research findings and strategic recommendations to senior leadership and stakeholders. Create compelling reports and presentations that effectively communicate insights.

- Team Leadership: Manage and mentor a team of marketing and consumer insights professionals. Foster a culture of continuous learning and professional development within the team.

Qualifications

Education: Degree in Marketing, Business, Statistics, or a related field. MBA or advanced degree preferred.

Experience:

- Minimum of 8-10 years of experience in consumer insights, market research, or marketing analytics, with at least 3 years of exposure to management consulting and data analytics relating to market / business / consumer insights, preferably in a global MNC environment within Consumer Products / Retail industry domains.

- Experienced with delivering projects relating to brand strategy, revenue management, negotiations, pricing / promotions etc., relevant to the CP industry

- Proficient on the key data sources / metrics for CP industry and proficient on the analytical tools (alteryx/tableau/etc.)

- Expertise on 1 or more key sub-sectors within Consumable Products (CP) covering consumer preferences, trends, market and competitor landscape

- Strong communications skills, should be able to drive discussion/presentations with senior stakeholders and client maps

- Experience in applying advanced analytics to a range of business situations & a proven ability to synthesize complex data to generate simple & clear insights

- Experienced within Food/Beverage Industry and/or Global Business Services (GBS) organizations is a bonus!

Skills:

- Strong analytical and problem-solving skills.

- Excellent communication and presentation skills.

- Proven ability to translate data into actionable insights.

- Professional experience in analytical tools and techniques including / similar to Alteryx, Tableau, PowerBi is mandatory; intermediate knowledge of Python, R, and SPSS would be a plus.

- Proficient with Excel, and PowerPoint

- Experience with market research methodologies and tools.

- Strong project management skills and attention to detail.

Personal Attributes:

- Strategic thinker with business acumen.

- Ability to thrive in a fast-paced, dynamic environment.

- Strong leadership and team management capabilities.

- Passion for understanding consumer behavior and market trends.