Head - Product & Category Growth - FMCG (10-15 yrs)

Role:

Head of Product & Category Growth

Job Description:

- Owner of entire beauty portfolio mix. Lead product development, market entry, market share growth, channel mix & NPS for each category.

- Responsible for P&L, new customer acquisition & retention strategy for all categories to meet marketshare & revenue growth KPIs.

- Collaborate with internal stakeholders (brand, channel sales/growth, creative) and external agencies and stakeholders. Build an innovation & insight led approach to win.

- Lead the development of annual operating plan for the business. Work closely with channel, brand & creative to deliver on the same.

- Lead the portfolio mix planning to meet brand growth goals & ambitions. Lead the P&L for every category, particularly optimising gross margins & marketing costs.

- Lead the innovation funnel. End to end management of all NPD / product development in collaboration with R&D.

- Develop all aspects of each category: Product, Identity, Architecture, Positioning, Price, Channel Mix.

- Initiate and drive category, competition, consumer and customer/ shopper research to drive actionable insights.

- Build the new trial & customer retention strategy of each category.

- Work closely with brand & creative teams to build effective communication for each category.

- Work closely with brand & channel teams to evolve product/price/positioning in order to optimise growth & marketing costs.

- Work with brand team for key categories in which you make use of full marketing mix.

- Work on product & category experience to drive excellent NPS.