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Category Marketing Head - FMCG (15-25 yrs)
Symbiosis Management Consultants
posted 18d ago
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Flexible timing
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Job Description
- Developed product roadmap and long-term marketing strategy for New Products
- Obtains market share by developing marketing plans and programs for products directing promotional support.
New Product Development
- Budget management - Managing marketing budgets with accountability of ROI on marketing spends to maintain profitability
- Marketing Strategy & Planning - Yearly Calendar planning with events and campaign detailing.
- Product positioning & strategy
- Brand Management: Handling creative agencies and controlling brand message deliverable tools.
- Lead development of product-extensions
Functional Areas: Other
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