Category Marketing Head - FMCG (15-25 yrs)

- Developed product roadmap and long-term marketing strategy for New Products

- Obtains market share by developing marketing plans and programs for products directing promotional support.

New Product Development

- Budget management - Managing marketing budgets with accountability of ROI on marketing spends to maintain profitability

- Marketing Strategy & Planning - Yearly Calendar planning with events and campaign detailing.

- Product positioning & strategy

- Brand Management: Handling creative agencies and controlling brand message deliverable tools.

- Lead development of product-extensions