General Manager - Category Head - Marketing - Food Industry (8-15 yrs)

General Manager - Category Head - Marketing

Responsibilities:

- Ensure assigned category delivers objectives in respect of volumes, market share and margins.

- Develop the category /brand strategy that delivers consumer loyalty and generates demand.

- Drive innovation process for the assigned categories.

- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives- across traditional C new age media.

- Determine marketing consumer research objectives, initiate research and integrate findings to product plans.

- Coordinate all category product initiatives through the entire value chain to ensure profitable growth.

- Drive cost reduction projects to deliver product margins.

- Manage budgets >20 Cr and manage a team on Marketing Managers.

- Build and execute category plans- using a strong consumer lens.

- Own the PCL for the category.

- Lead the innovation projects for the category/ categories.

- Support sales with Below the Line activities.