Pocket FM - Director - Growth - IIM/ISB/MDI/FMS/IIT/NIT/BITS (8-14 yrs)

About:

Pocket FM It's an amazing time to join Pocket FM as we continue shaping the future of audio entertainment worldwide. We are a leading audio entertainment platform, pioneering the audio series category (episodic fictional storytelling) with the largest collection of audio fiction across a wide variety of genres and languages. We are reimagining audio entertainment to build an internet-scale platform that brings together communities by making audio series the mainstream entertainment.

Responsibilities:

- Lead User Acquisition: Spearhead user acquisition for one of Pocket FM's largest genres, driving strategies for growth and market penetration.

- Team Leadership: Manage and mentor a high-performing team, implementing strategic marketing initiatives across performance marketing, events, social media, product marketing, and partnerships.

- Market Expansion: Develop and execute growth strategies focused on scaling Pocket FM's presence in India, adapting global strategies for local relevance.

- Revenue and Retention Strategy: Identify high-growth and retention opportunities, optimizing revenue channels and enhancing user retention from the ground up.

- Growth Planning: Align growth initiatives with business goals, balancing long-term brand building, mid-term scaling, and short-term wins to hit targets.

- Channel Experimentation: Ideate, test, and scale organic and paid acquisition channels, exploring new avenues to capture and retain users.

- Data-driven decision-making: Guide marketing strategies with data insights, employing quantitative analysis, A/B testing, and customer feedback to shape initiatives.

- Cross-functional collaboration: Partner with internal teams-including creative, product, and tech-to coordinate and implement growth-driving projects.

Qualifications:

- 8-14 Years of relevant work experience.

- Bachelor's Degree from Tier-1 Institute.

- Preference for an MBA Degree (Tier 1).

- Innately curious and thrives on gleaning insights from data, and able to identify creative opportunities in content and translate these into sharp creative strategies with strong use of analytics, user research, and business cases to drive decisions.

- Strong communication skills.

- Comfortable working hands-on in a fast-paced start-up environment.

- Curious about metrics, execution processes, and keeping an eye out for details.

- Experimentation mindset.

- Passion for technology products built for scale.

Why Join Pocket FM?

- At Pocket FM, you'll have the opportunity to shape the future of audio storytelling.

- You'll work with a creative team in an innovative environment and your work will reach millions.

- Join us and help us continue to captivate the world with our stories.