General Manager - Growth Marketing - Consumer Internet/Tech Driven Firm - IIM/ISB/MDI/FMS (10-14 yrs)

Role Overview:

- The General Manager - Growth Marketing will be responsible for driving the company's growth marketing strategy, overseeing P&L management, and leading a team to execute impactful marketing initiatives that foster long-term customer acquisition and retention.

- The individual will be accountable for shaping the company's growth trajectory, ensuring a data-driven, high-impact marketing strategy to meet ambitious targets.

- The role requires strong leadership, analytical skills, and the ability to manage complex negotiations and cross-functional teams.

Key Responsibilities:

Strategic Leadership:

- Growth Marketing Strategy: Develop, refine, and execute end-to-end growth marketing strategies to accelerate customer acquisition and increase lifetime value across diverse segments.

- P&L Management: Oversee and manage the Profit and Loss (P&L) for the marketing function, ensuring budget allocation, forecasting, and revenue targets are met.

- Team Leadership: Lead, mentor, and grow a high-performing growth marketing team, ensuring collaboration, innovation, and execution excellence across all campaigns and initiatives.

- Cross-Functional Collaboration: Work closely with product, data, engineering, and sales teams to ensure alignment on growth targets, strategies, and tactical initiatives.

- Innovation and Testing: Drive experimentation and innovation, leveraging A/B testing, data analysis, and market insights to continuously optimize marketing programs and strategies.

- Customer Insights: Lead the effort to analyze and understand customer behavior, leveraging data to refine targeting and optimize marketing spend.

Growth and Performance Focus:

- Customer Acquisition: Own and drive strategies that maximize customer acquisition channels, including paid, organic, and referral marketing.

- Retention and Engagement: Implement customer retention initiatives, focusing on increasing customer loyalty, reducing churn, and driving repeat business.

- Revenue Growth: Ensure that growth marketing activities are aligned with revenue objectives and deliver measurable results across key performance indicators (KPIs).

- Data-Driven Decision Making: Utilize analytics and performance data to identify growth opportunities, optimize strategies, and demonstrate clear ROI on marketing initiatives.

Team and Operations Management:

- Team Development: Provide guidance, coaching, and leadership to team members, fostering a culture of ownership, accountability, and excellence in execution.

- Multitasking and Prioritization: Oversee multiple projects simultaneously, ensuring that all key initiatives are progressing according to timeline and priority.

- Stakeholder Communication: Regularly communicate marketing performance, progress on initiatives, and growth strategies to executive leadership and other key stakeholders.

Skills and Competencies:

Core Skills:

- P&L Management: Proven ability to manage P&L for marketing functions, ensuring alignment between spending and business objectives.

- Growth Marketing Expertise: Extensive experience in customer acquisition, engagement, and retention strategies, especially in fast-growing consumer internet companies.

- Data-Driven: Strong proficiency in data analytics, with the ability to derive actionable insights from data to guide decision-making and strategy optimization.

- Leadership and Team Building: Ability to lead and inspire cross-functional teams, mentor junior staff, and drive high-performance results.

- Communication Skills: Exceptional communication abilities, with the confidence to present and negotiate at all levels, including with senior executives and external partners.

- Problem-Solving: Excellent problem-solving skills, able to think critically and strategically to address marketing challenges and optimize growth.

Desired Skills:

- MBA from a Tier 1 Business School: Preferably with a strong foundation in marketing, strategy, or business administration.

- Marketing Technology Familiarity: Experience with tools such as Google Analytics, HubSpot, Salesforce, and other marketing automation platforms.

- Multitasking: Ability to handle multiple high-priority tasks simultaneously and thrive in a fast-paced, dynamic environment.

Qualifications:

- Education: MBA from a Tier-1 Business School or equivalent; Bachelor's degree in Marketing, Business, or a related field.

- Experience: Minimum of 10-14 years in growth marketing roles, with proven success in managing P&L and leading teams.

- Prior experience in consumer internet companies or tech-driven organizations is highly preferred.

- Industry Knowledge: Strong understanding of the consumer internet industry, marketing dynamics, and digital channels.

Why Join Us?

- Innovative Environment: Be a part of a rapidly growing company where you will have the opportunity to drive significant business impact.

- Ownership & Responsibility: Work with a leadership team that values ownership, strategic thinking, and creativity.

- Career Growth: Accelerate your career in a high-growth environment that offers opportunities for continuous learning and development.

- Work-Life Balance: We promote a healthy work-life balance, ensuring that our employees feel supported and valued in their roles.