Crofarm Agriproducts - Head - Growth & P&L - IIM/ISB/MDI/FMS (6-14 yrs)

Key Responsibilities:

As the Head of Growth & P&L, you will play a critical leadership role, driving business expansion, profitability, and brand strength.

Your responsibilities will include:

Growth Strategy & Execution

- Design and implement strategic initiatives to achieve INR 100 Cr+ annual run rate and sustain exponential growth.

- Drive user acquisition and retention strategies to grow the active user base and enhance customer lifetime value.

- Formulate a city expansion plan, identifying and prioritizing high-potential markets, ensuring rapid yet sustainable scaling.

- Build a framework for launching new cities, covering market entry strategy, operational setup, and scaling timelines.

- Monitor and improve key growth metrics such as order volume, user engagement, market share, and customer satisfaction.

- Partner with Product and Tech teams to deliver a seamless user experience that drives growth.

Strategic Leadership

- Develop and execute a comprehensive growth roadmap for scaling new stores, launching in new geographies, and maximizing existing city level business.

- Define and implement strategies to achieve ambitious revenue and profitability targets.

- Act as a key member of the leadership team, influencing overall business direction and strategic decisions.

Assortment & Merchandising Excellence

- Shape city-specific assortment strategies to cater to diverse customer preferences while optimizing inventory turnover and profitability.

- Collaborate with merchandising teams to ensure best-in-class product availability and pricing.

Market Intelligence

- Lead advanced market research initiatives to stay ahead of industry trends, consumer behavior shifts, and competitive landscape changes.

- Translate insights into actionable growth strategies and product innovations.

P&L Ownership

- Take full ownership of the P&L, ensuring cost-efficiency while achieving topline and bottom-line targets.

- Manage the end-to-end marking budget for Quick commerce business

- Maintain customer acquisition cost and Customer retention cost

Brand Building & Marketing Leadership

- Architect impactful marketing strategies to enhance customer acquisition, retention, and brand loyalty.

- Spearhead high-visibility campaigns, partnerships, and events to establish the company as a leading brand in the quick commerce space.

Team Development & Leadership

- Build, mentor, and inspire a high-performing team across growth, marketing, and operations functions.

- Foster a culture of accountability, collaboration, and innovation within the organization.

Collaboration & Stakeholder Management

- Work closely with other functional heads (e.g, Product, Supply Chain, Finance, and Technology) to ensure alignment with business objectives.

- Act as the face of the company with external stakeholders, including investors and partners, to communicate growth vision and strategy.

What We're Looking For:

- Masters from Tier 1 Institute in Business or any other the related field.

- Visionary Leader: Proven ability to scale businesses, preferably in quick commerce, FMCG, e-commerce, or a similar fast-paced environment.

- P&L Expertise: Extensive experience owning and driving P&L performance with a strong focus on profitability and unit economics.

- Strategic Thinker: Capable of crafting and executing long-term growth strategies while staying agile in a dynamic market.

- Collaborative Team Player: Strong ability to work cross-functionally and influence stakeholders across all levels.

- Customer-Centric Mindset: Deep understanding of consumer behavior and the ability to translate insights into action.

- Track Record of Excellence: Demonstrated success in building and leading high-performing teams.

Why Join Us?

Lead the growth and transformation of a fast-scaling company in a rapidly evolving industry.

High-impact, high-ownership role with the ability to shape the company's future.

Work alongside a passionate and ambitious team in a fast-paced, entrepreneurial environment.

Competitive compensation, leadership benefits, and immense career growth opportunities

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