Category Manager

Job Title: Category Manager

About Pocket FM:

Pocket FM is a fast-growing audio entertainment platform, bringing together a diverse range of audiobooks, podcasts, and radio shows. We are revolutionizing the way people consume audio content by providing an extensive library of high-quality, engaging content that caters to listeners across various interests and languages.

Position Overview:

We are seeking a dynamic and strategic Category Manager with a strong background in business analytics, marketing/product and some inclination towards content. The ideal candidate will lead and drive growth for specific categories on our platform by understanding market dynamics, consumer needs, optimizing content strategy and driving content performance in close collaboration with the creative team.

Key Responsibilities:

Category: Partner with commissioning, creative and product teams to plan and oversee show launches and monitor their performance along with the category P&L. You'll work closely alongside creative and product teams to experiment with different shows pre-launch and post-launch and drive category growth.

1. Category Strategy & Planning:

- Develop and implement category strategies that align with the companys growth goals.

- Identify content gaps and opportunities in your assigned category, ensuring alignment with market trends and customer preferences.

- Leverage data analytics to analyze performance, consumer behavior, and competitor benchmarks to drive business decisions.

2. Content Curation & Development:

- Collaborate with the content acquisition and production teams to ensure the right mix of engaging content.

- Drive end-to-end lifecycle management of content across categories, including launches, optimization, and promotions.

- Work closely with content creators, voice artists, and production teams to curate high-quality, impactful content.

3. Business & Market Analysis:

- Perform market research and competitor analysis to identify potential areas of growth and improvement.

- Monitor the performance of categories through KPIs such as user engagement, retention, and revenue generation, and adjust strategies accordingly.

- Use analytical insights to optimize pricing models, promotions, and content positioning.

4. Cross-functional Collaboration:

- Work closely with marketing, product, and tech teams to ensure seamless execution of category plans.

- Collaborate with marketing for targeted campaigns that drive content discovery and engagement in your category.

- Partner with the data science team to extract insights and build predictive models for category growth.

5. Innovation & Problem Solving:

- Stay ahead of industry trends, emerging technologies, and audience preferences to ensure Pocket FM remains competitive.

- Drive innovative solutions to category-specific challenges to enhance user experience and engagement.

Required Skills & Qualifications:

- Educational Background: Graduation from a top-tier university

- Experience:3-6 years of experience in product/category management, business strategy, or content curation.

- Proven track record in managing category P&L and driving growth through analytical and data-driven decision-making.

- Strong understanding of content platforms, media, or entertainment industries.

- Exceptional analytical skills and experience with data tools (Excel, SQL, or similar).

- Ability to work in a fast-paced, dynamic environment and manage multiple priorities effectively.

- Excellent communication and presentation skills, with the ability to influence cross-functional teams.

- A passion for digital content and a strong sense of creativity in delivering value to consumers.

Preferred Qualifications:

- Prior experience in the media, entertainment, or OTT industry.

- MBA from a premier institute with a strong business acumen.

- Familiarity with the latest trends in audiobooks, podcasts, or storytelling platforms.

Why Join Pocket FM?

- Work in a rapidly growing startup environment with ample opportunities to grow and contribute.

- Be part of an innovative team shaping the future of audio entertainment.

- A collaborative and creative work culture, with a strong focus on personal and professional growth.

Location: Koramangala, Bangalore