Digital Category Manager

Role & responsibilities

The incumbent will be responsible for all category management inputs such as selection and price competitiveness, in-stock, merchandizing, customer experience etc. and outputs such as customer feedback and revenue. This is a critical and complex role that drives execution. The role directly influences senior leaders. Decisions are both strategic and tactical in nature and affect the overall direction of a work group and are pertinent to the operations of the electronics business on Croma.com and Tata Neu. Scope of responsibility includes partner management, inventory management, marketing, pricing, team management and other day-to-day operational management activities for the Category. In this leadership position, the incumbent is expected to plan and execute relentlessly, allocate resources to achieve goals, anticipate bottlenecks and encourage risk taking to maximize long term business benefit while adjusting for tactical objectives.

A. Business strategy & customer experience •Responsible for end-to-end category strategy and customer experience & offering, including selection and pricing on Tata Neu •Owns and identifies business growth plan • Influences user experience and features for the category • Leverages partner and product teams to deliver to category objectives

B. Business plan execution • Sets and measures goals and targets across sub-categories and functions •Drives improvements to business processes and ensures quality

C. Financial accountability •Accountable for financial performance of the categories. Responsible for revenue, cost and investment

D. Customer acquisition & retention •Responsible for customer acquisition and retention for the category • Innovates on behalf of customers - develops and drives category growth strategy

E. Operations •Owns day-to-day category operations such as key partner negotiation/management, inventory management, pricing benchmarking, onsite merchandizing, etc. •Drives and measures quality in internal and external processes

F. Organizational and people leadership •Has direct reporting responsibility for small team initially and is expected to grow to multiple teams over time (Leader of Leaders). • Influences across the company on behalf of the business and category.