Pocket FM - Category Manager - IIT/NIT/BITS (2-6 yrs)

Deliverables:

1)Show Lifecycle Management:

- Oversee production, user retention, revenue generation, and cost management for assigned audio shows.

- Ensure all aspects of production align with audience expectations and organizational goals.

2)Collaboration & Stakeholder Management:

- Collaborate with production houses to ensure timely and high-quality content delivery within budgets.

- Partner with the analytics team to leverage data insights for audience trend identification and engagement optimization.

- Work with product and marketing teams for improved show discoverability, including A/B testing of titles, descriptions, artwork, and in-app placement.

- Liaise with the legal team to secure content rights and address copyright/licensing concerns.

3)Content Strategy & Execution:

- Ensure the content aligns with show concepts and resonates with target audiences.

- Drive strategies to monetize shows via microtransactions, advertisements, or innovative revenue streams.

- Track industry trends for new opportunities in content innovation and audience growth.

4)Cross-functional Coordination:

- Facilitate communication between production, marketing, product, and other departments to achieve cohesive execution.

Performance Metrics:

1)Retention metrics at multiple touchpoints (e.g., H5/H10/H20/H50/H100/H200).

2)Conversion rates.

3)Episode listening percentage.

4)Revenue growth from assigned shows.

5)Content feedback scores.

6)Adherence to production timelines.

Qualifications:

1)Experience: 2+ years in category management, product management, or a similar field, preferably in the media or entertainment industry.

2)Education: Bachelor's degree from a Tier-1 engineering college (e.g., IIT, NIT, BITS).

Skills:

1)Strong business acumen and P&L management expertise.

2)Advanced analytical skills for data interpretation and strategy development.

3)Excellent communication and interpersonal abilities for stakeholder management.

4)Passion for audio storytelling and understanding of engaging content.

5)Detail-oriented with the ability to thrive in fast-paced environments.