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Pocket FM
14 Pocket FM Jobs
Pocket FM - Manager - Performance Marketing (3-6 yrs)
Pocket FM
posted 2d ago
Flexible timing
Key skills for the job
At Pocket FM, we're redefining the future of audio entertainment on a global scale.
As the leading audio entertainment platform, we've pioneered the audio series category-episodic fiction that keeps audiences hooked.
With the largest collection of immersive audio stories spanning multiple genres and languages, we're not just streaming content-we're building an internet-scale platform that transforms audio into mainstream entertainment.
Our mission? To power stories with wings and wisdom, turning them into high-impact entertainment experiences.
With 130 million+ listeners tuning in for an average of 115 minutes daily and a staggering 6.
25 billion minutes streamed monthly, Pocket FM is not just growing-we're shaping listening habits at scale.
Responsibilities:
- Own & optimize online and social media marketing across search, display, remarketing, Google Ads, and paid campaigns to maximize impact.
- Track, analyze, and refine campaigns using web/app analytics, consumer insights, and performance data to drive continuous improvement.
- Leverage deep expertise in Google Analytics and conversion metrics to enhance targeting and ROI.
- Apply advanced optimization techniques, event tracking, attribution models, and data funnel strategies to identify and engage high-value user cohorts.
- Drive data-backed marketing decisions through A/B testing, quantitative analysis, and customer insights.
- Collaborate closely with creative, product, and tech teams to fuel growth and engagement.
Qualifications:
- 3-6 years of experience in driving growth through digital acquisition channels.
- Deep understanding of the business, digital media, and tech startup ecosystem in India.
- Proven ability to define program requirements and leverage data & metrics to drive improvements.
Functional Areas: Other
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0-2 Yrs
₹ 1.75 - 3L/yr
Bangalore / Bengaluru