Pebble - Performance Marketing Manager (3-6 yrs)

- Campaign Strategy & Execution: Develop, execute, and optimize digital marketing campaigns across various performance channels including Google , META, AMS, PLA/PCA etc.

- Data Analysis & Reporting: Monitor, track, and report on campaign performance metrics, analyzing data and using insights to adjust and optimize marketing efforts for maximum impact and ROI.

- Budget Management: Oversee marketing budgets, ensuring that campaigns are cost-effective while delivering on KPIs.

- Collaboration: Work closely with cross-functional teams (creative, design, content, and product) to ensure that campaigns are aligned with brand guidelines, user experience, and business objectives.

- Market Research: Stay ahead of industry trends, competitor performance, and emerging digital marketing technologies to drive innovative performance marketing strategies.

- Customer Segmentation: Leverage data to create targeted audience segments and tailor marketing efforts to specific groups, improving relevance and engagement.

- Proven experience in performance marketing (at least 3+ years), with a focus on paid search, paid social, display ads, affiliate marketing, and programmatic media buying.

- Strong analytical skills and experience with Google Analytics, Facebook Ads Manager, Google Ads and other marketing platforms.

- Solid understanding of key performance indicators (KPIs) such as CPA, CPC, ROAS, and CLTV.

- Proficiency in Excel or other data analysis tools.