Credvest - Performance Marketing Manager (3-6 yrs)

Key Responsibilities:

1. Campaign Strategy, Planning, and Execution

- Develop, execute, and scale high-impact, multi-channel digital campaigns across Google Ads, Facebook Ads, LinkedIn, Instagram, programmatic platforms, and other relevant channels.

- Collaborate with cross-functional teams to align campaigns with overall business goals, brand strategies, and product launches.

- Build out targeted and personalized ad experiences for different audience segments to optimize engagement and conversion rates.

2. Performance Optimization & Testing

- Lead regular A/B and multivariate testing on ads, creatives, audiences, and landing pages to maximize performance and minimize acquisition costs.

- Analyze campaign data, report insights, and recommend actionable strategies to improve KPIs such as CPA, CTR, ROAS, and conversion rates.

- Use analytical tools and software, such as Google Analytics, Google Tag Manager, and marketing automation platforms, to monitor and refine campaign performance continuously.

3. Budget Management & ROI Maximization

- Oversee and manage substantial ad budgets across multiple platforms, optimizing allocations based on performance data to maximize return on ad spend (ROAS).

- Implement advanced bidding strategies and budget management tactics

4. Data Analysis & Reporting

- Prepare in-depth campaign performance reports, translating data into clear and actionable insights for both internal and external stakeholders.

- Collaborate with data and analytics teams to enhance reporting mechanisms and deliver real-time performance metrics.

5. Competitor Analysis & Industry Research

- Conduct market research and competitive analysis to identify new opportunities and industry best practices.

- Stay informed of the latest changes in platform algorithms, ad formats, and industry trends to maintain a high level of performance.

Qualifications:

- Bachelor's degree in Marketing, Business, Data Analytics, or a related field; advanced certifications in digital marketing or analytics are a plus.

- 3+ years of experience in performance or digital marketing, with proven success in scaling and optimizing high-budget campaigns.

- Proficient with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, and others) and advanced analytics tools (Google Analytics, Google Tag Manager, etc.).

- Demonstrated expertise in A/B testing, data analysis, and optimization techniques.

- Strong knowledge of marketing automation, CRM tools, and customer journey mapping.

- Exceptional problem-solving skills with a proactive, data-driven approach.

- Excellent communication skills and the ability to present complex data insights to stakeholders clearly.

Preferred Skills:

- Experience in e-commerce or SaaS marketing.

- Familiarity with SEO principles and their application in paid campaigns.

- Advanced skills in Excel and data visualization tools.

- Certifications such as Google Ads, Google Analytics, and Facebook Blueprint