Tatvacare - Manager - Performance Marketing (6-10 yrs)

Manager/Senior Manager - Performance Marketing

Location - Bangalore

Job Overview:

TatvaCare is seeking a Performance Marketing Manager/Senior Manager to lead, implement, and optimize digital marketing strategies for user acquisition and ROI improvement. With 6-8 years of experience in performance marketing, the ideal candidate will have a proven track record in driving customer acquisition, leveraging data analytics, and collaborating across teams. This role involves building a performance marketing team and working with cross-functional teams such as Product, Sales, and Creative to meet business objectives.

Key Responsibilities:

User Acquisition Ownership:

Take full responsibility for user acquisition on performance channels and e-commerce platforms for TatvaCare products.

Team Building:

Strategize, implement, and recruit a performance marketing team to scale user acquisition.

Performance Marketing Strategy:

Develop and manage strategies across platforms such as Google Ads, Facebook/Instagram, and other relevant digital channels.

Programmatic Campaign Management:

Collaborate with agencies to implement large-scale awareness campaigns using programmatic desks and media buying.

KPI Management:

Define and manage performance metrics aligned with overall business objectives.

Campaign Optimization:

- Plan, execute, and optimize campaigns across paid search, display, retargeting, and social media.

- Conduct A/B testing for creatives, landing pages, and audience segmentation to enhance ROI.

Data Analysis & Reporting:

- Analyse campaign performance and provide actionable insights for improvement.

- Produce performance dashboards and reports for stakeholders.

Budget Management:

- Allocate and manage marketing budgets across channels, ensuring efficient spend and maximum returns.

- Track and forecast monthly, quarterly, and annual expenditures and outcomes.

Cross-Functional Collaboration:

- Align with Product, Sales, and Creative teams to synchronize campaign objectives and messaging.

Team Leadership:

- Mentor and upskill junior team members, fostering a performance-oriented, data-driven culture.

Market Research & Trends:

- Stay updated on industry trends, competitor strategies, and digital marketing innovations.

Compliance & Best Practices:

- Ensure compliance with regulations and platform policies.

- Maintain brand consistency and quality across initiatives.

Qualifications & Skills:

Education:

- Bachelor's degree in marketing, Business, Communications, Engineering, or related fields.

- MBA or relevant master's degree is a plus.

Experience:

- 6-8 years in performance/digital marketing with a track record in paid search, display, and social media.

Technical Skills:

- Expertise in Google Ads, Facebook/Instagram Ads, Amazon Ads, and e-commerce platform promotions.

- Proficiency in Google Analytics, DV360, and other performance marketing tools.

- Experience with marketing automation, CRM systems, and A/B testing tools.

- Advanced Excel or other analytics software for performance reporting.

Core Competencies:

- Strong analytical and problem-solving skills.

- Excellent written and verbal communication.

- Proven leadership and team management abilities.

- Agile and adaptable in a dynamic, fast-paced environment.

Reporting To: Head - Marketing, TatvaCare