Acadecraft - Performance Marketing Manager (2-10 yrs)

- Acadecraft is one of the leading content development organisations in India. Established in 2011, we strive to provide state-of-the-art learning and content solutions to our diverse clients worldwide. We bridge learning gaps through enriched learning experiences by ideating, developing and delivering eLearning and content solutions that meet every client's requirements and challenges. We serve customers from every industry sector. Acadecraft recruits and retains the best talent by empowering its employees to develop personal and professional goals.

Website: https://www.acadecraft.com/

As a Performance Marketing Manager, you will be responsible for developing, implementing, and managing effective paid advertising campaigns to drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with a strong analytical mindset, excellent communication skills, and a proven track record of successful paid marketing campaigns.

Position: Performance Marketing Manager

Shift: Day

Work location: Noida 63

Working days: Monday to Friday

Job description:

- Develop, implement, and manage comprehensive paid marketing campaigns to drive app installs, user engagement, and overall growth.

- Collaborate with cross-functional teams to ensure paid marketing initiatives align with broader marketing and business objectives.

- Plan, execute, and optimize paid campaigns across platforms like Facebook, LinkedIn, Instagram, X (formerly Twitter), and other relevant channels.

- Conduct tests, analyze performance data, identify trends, and apply insights to manage budgets effectively and achieve campaign objectives.

- Track, report, and analyze campaign performance metrics, including website analytics and PPC initiatives.

- Manage campaign expenses, ensure budgets are adhered to, estimate monthly costs, and address any discrepancies.

- Optimize ad copy and landing pages for improved paid search engine marketing results.

- Perform ongoing discovery, expansion, and optimization of paid keywords to enhance campaign performance.

- Research and analyze competitor advertising strategies to refine campaign approaches and create engaging ad copy.

- Take responsibility for achieving aggressive performance targets across campaigns, platforms, and regions, with a strong focus on ROI and core KPIs.

- Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and implement data-driven adjustments for continuous improvement.

Job Specification:

- Relevant Experience: Min 2 years as a proven experience as a Performance Marketing Manager or in a similar role.

- Hand on experience in campaigns and Up-to-date with the latest trends and best practices in search engine marketing and social media marketing.

- Very strong keyword research skills and digital marketing practices.

- Ability to write compelling, clear, concise search ad copies and an understanding of online marketing in general.

- Excellent communication, interpersonal, presentation, and negotiation skills.

Other Requirements:

- Ability to learn new tasks and concepts quickly.

- Self-motivated team player with the ability to work independently.

- Open to challenges, flexible handling multiple projects, self-motivated, should be able to handle the pressure.