Performance Marketer

About Pocket FM

Pocket FM is a leading OTT audio entertainment platform with a freemium model, offering engaging audio series across genres. We are on a mission to redefine storytelling through immersive audio experiences, and we are looking for a Performance Marketer to drive user acquisition and engagement through paid media channels.

Role Overview

We are seeking a data-driven Performance Marketer with hands-on experience in running and optimizing Meta (Facebook & Instagram) and Google UAC campaigns. You will play a critical role in scaling our user base by managing performance marketing efforts across these platforms.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta and Google UAC to drive user acquisition and engagement.
• Analyze campaign performance data, identify trends, and optimize towards key KPIs (CPI, ROAS, retention, etc.).
• Continuously test and iterate on creatives, audiences, and bidding strategies to maximize ROI.
• Collaborate with the creative team to develop high-performing ad creatives.
• Monitor and report campaign performance, generating insights to improve future campaigns.
• Stay up-to-date with the latest trends and best practices in performance marketing.

Requirements

• 1-3 years of hands-on experience in running and optimizing Meta and Google UAC campaigns.
• Strong analytical skills with proficiency in tools like Google Ads manager, Meta Ads Manager, and Apps flyer
• Experience with A/B testing, audience segmentation, and bid strategy optimization.
• Understanding of attribution models, tracking mechanisms, and marketing funnel strategies.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
• Strong communication skills and a data-driven mindset.

Job Title: Performance Marketer(Ad ops)
Location: Bangalore
Experience: 1-3 Years