Performance Marketer Interview Questions and Answers

Meta allows lookalike audiences, but 11% similarity is not a standard option.

• Lookalike audiences are based on existing customer data.

• Meta typically offers similarity percentages of 1%, 5%, and 10%.

• An 11% similarity is not a standard option in Meta's audience settings.

• You can create custom audiences to refine targeting further.

Real estate digital marketing focuses on property promotion, targeting buyers and investors, unlike other industries with broader audiences.

• Target Audience: Real estate marketing targets specific demographics like home buyers, investors, and renters, while other industries may target a wider audience.

• Content Type: Real estate relies heavily on visual content (photos, virtual tours) to showcase properties, unlike industries that may use more text-based content.

• Sales Cycle: The...read more

Effective Google Ads for real estate focus on targeted keywords, compelling visuals, and local market insights.

• Utilize location-based keywords like 'homes for sale in [City]' to attract local buyers.

• Incorporate high-quality images and virtual tours in your ads to showcase properties effectively.

• Use ad extensions such as call buttons and location information to enhance user engagement.

• Implement remarketing strategies to re-engage users who have previously visited your site.

• Tes...read more