Performance Marketing Manager

Job Summary:

We are looking for a data-driven and results-oriented Performance Marketer with expertise in Meta Ads (Facebook & Instagram) and Google Ads to drive paid marketing campaigns and maximize ROI. The ideal candidate should have hands-on experience in performance marketing, PPC campaigns, analytics, and conversion rate optimization.

Key Responsibilities:

• Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, Shopping, YouTube).
• Conduct audience research, keyword analysis, and A/B testing to improve ad performance.
• Monitor campaign budgets, bid strategies, and optimize for ROAS (Return on Ad Spend) and CPA (Cost per Acquisition).
• Set up and manage conversion tracking, pixel integrations, and analytics to measure campaign effectiveness.
• Create and test different ad creatives, copy, and landing pages for performance improvement.
• Analyze data and generate reports on campaign performance, insights, and recommendations.
• Stay updated with the latest trends in paid media, algorithm changes, and best practices.
• Collaborate with the design and content teams to align ads with brand messaging.
• Optimize funnel performance by improving conversion rates and user experience.
• Experiment with new ad formats, placements, and emerging advertising channels.

Key Requirements:

• Education: Bachelor's degree in Marketing, Business, or a related field.
• Experience: Minimum 3+ years of hands-on experience in Meta Ads and Google Ads.
• Proven track record of managing performance-driven campaigns with high ROI.
• Strong understanding of Google Analytics, Google Tag Manager, Facebook Pixel, and UTM tracking.
• Proficiency in bid management, audience segmentation, and retargeting strategies.
• Experience with e-commerce, lead generation, or mobile app marketing is a plus.
• Ability to analyze data, draw insights, and make data-driven decisions.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Certification in Google Ads and Meta Blueprint is a plus.