Performance Marketing Manager

Role & responsibilities

• Develop and execute performance marketing strategies specifically for Meta (Facebook/Instagram) and Google Ads.
• Monitor and analyze campaign performance metrics on these platforms to ensure objectives are met and provide actionable insights for optimization.
• Manage budgets for marketing campaigns, ensuring maximum ROI and efficiency.
• Collaborate with cross-functional teams to create compelling ad creatives and landing pages tailored for Meta and Google that drive conversions.
• Conduct A/B testing on Meta and Google campaigns to identify high-performing strategies and continuously improve campaign performance.
• Stay updated with the latest trends, tools, and best practices in Meta and Google advertising.
• Prepare detailed reports on campaign performance and present findings to stakeholders.

Preferred candidate profile

Strong work experience in executing paid campaigns