Lokal App - Product Manager - New Categories (2-3 yrs)

Key Responsibilities:

Persona of Candidate we think might fit us:

- 2-3 years of experience in Product Management.

- Have a Work exp in a paid content product.

- Have worked closely with the content strategy & creation teams.

- Highly analytical and good in hands on data analysis.

End-to-End Product Ownership:

- Drive the vision, strategy, and execution for the edutainment platform GyanTV.

- Define product goals aligned with business objectives, focusing on engagement, retention, and monetization.

- Collaborate with stakeholders to prioritize features and enhancements based on user feedback, market research, and business goals.

- Develop and manage the product roadmap, ensuring timely delivery of high-quality features.

Content Strategy Integration:

- Work closely with the Content Strategy Lead to align platform features with content priorities.

- Integrate tools and features that support content discovery, creator onboarding, and AI-driven content production.

- Ensure seamless content moderation workflows and high-quality delivery of videos.

User-Centric Product Design:

- Conduct user research to understand the needs and preferences of our tier-2 vernacular audience in India.

- Design an intuitive, engaging, and delightful user experience for consuming byte-sized learning content.

- Prioritize features like offline learning, personalized recommendations, and gamification to enhance user engagement.

Collaboration and Team Leadership:

- Work cross-functionally with engineering, design, marketing, and content teams to deliver impactful product features.

- Guide internal and external creators, agencies, and AI-driven content tools to produce and deliver platform-ready content.

- Ensure alignment across teams to achieve key metrics such as user acquisition, retention, and revenue.

Data-Driven Decision Making:

- Define and track product success metrics, including user engagement, content consumption, and creator performance.

- Use data insights to iteratively improve product features and inform strategic decisions.

- Monitor competitor platforms like Instagram, YouTube, and others to identify trends and opportunities.

Budget and Resource Management:

- Collaborate with stakeholders to allocate budgets effectively across high-quality creators, agencies, internal creators, and AI-driven content production.

- Ensure resource utilization aligns with business goals such as engagement, revenue, and repeat usage.